Archive:

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations.

It’s a classic in internal communications: Two people are sitting not five feet from one another, but still feel compelled to email each other all day. Can you say “time suck?’ The syndrome is one of the more frustrating aspects of internal emails, according to an informal poll of PR News’ readers.

English has 1.1 million words, more words than any other language, according to the Global Language Monitor and other sources. That’s double the next most prolific language. And English adds about 15 words per day, or one every 98 minutes. So 400 years after the greatest English wordsmith of them all, William Shakespeare, the language […]

Two separate crises, two separate responses. There are some stark lessons for communicators stemming from how Southwest Airlines and Freedom Industries have reacted to recent events that go to the heart of brand reputation.

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.

Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.

How do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:

More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand.

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend.

Elsevier wanted to rebrand its Facebook page in time for the American Medical Student Association annual convention, which typically takes place in March.