PR is a natural venue for story, but there are elements necessary to compelling stories that all PR professionals must know.
Archive: February 2014
How to Manage the Worst Situations Using Basic Rules and Authentic PR
February 17th, 2014 by Mark MaleyWhether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.
How To Attach LinkedIn to Your PR Strategy
February 17th, 2014 by Kristina JaramilloLinkedIn is still being underused by PR pros at both the agency and corporate levels.
Case Study: Following the Tragedy at Sandy Hook, NAB Works to Sharpen the Focus on Teens With Mental Health Issues
February 17th, 2014 by PRNEWSIn the wake of the Sandy Hook tragedy, National Association of Broadcasters (NAB) CEO Gordon Smith leveraged his organization’s broad influence to start a discussion about teens with mental health issues.
When the Event Starts, Plans Can Be Worthless, but Planning is Everything
February 17th, 2014 by Jim GregoryThere are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.
In the Heat of a Crisis, Will Your PR Plan Work?
February 17th, 2014 by Gene GrabowskiBrands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs
February 17th, 2014 by PRNEWSMore than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.
Facebook’s Custom Gender Option a Lesson in Understanding Your Audience
February 14th, 2014 by Richard BrownellWhat does the announcement of Facebook’s new gender options tell communicators?
7 Ways to Express Your Love for Your Favorite Influencers on Valentine’s Day
February 14th, 2014 by Steve GoldsteinThis being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them.
PR Insider: When Reaching the Millennial, Online Content is King
February 13th, 2014 by Kanchan KinkadeHow do you promote a wine brand to Millennial consumers? Here is a case study in effective PR.