When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry.
Archive: February 2014
What’s Your Brand’s Second-Screen Strategy for the Oscars?
February 28th, 2014 by4 Common Mistakes PR Pros Make on Twitter
February 28th, 2014 by Ben MurrayFully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.
PR Insider: Building a Successful Risk Culture
February 27th, 2014 by Melissa BarattaIt’s the job of every PR practitioner to understand their client’s risk environment and operate accordingly.
5 Tips to Using Metrics to Transform Perceptions of PR
February 27th, 2014 by Steve GoldsteinAndrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.
Great Lessons in Nonprofit PR
February 27th, 2014 by Richard BrownellHere’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.
How Should Google Respond after Anti-Glass Attack?
February 27th, 2014 byFor the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it.
Nonprofit PR Awards: Event PR
February 26th, 2014 by Steve GoldsteinWinner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its… Continued
Nonprofit PR Awards: External Publication or Report
February 26th, 2014 by Steve GoldsteinWinner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its commitment… Continued
Nonprofit PR Awards: Marketing
February 26th, 2014 byWinner: The Asian Art Museum – Operation: Lost Warrior San Francisco’s Asian Art Museum kicked off its 10th year in its Civic Center location with an exhibition from one of the greatest archaeological discoveries: China’s Terracotta… Continued
Nonprofit PR Awards: PR on a Shoestring Budget
February 26th, 2014 byWinner: Weber Shandwick with Reboot – Taking a Tech Detox: National Day of Unplugging The American Psychiatric Association considers internet addiction an official mental health disorder. That’s why nonprofit Reboot developed the National Day of Unplugging,… Continued