Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families.
Archive: November 2013
Retailers Look to Boost PR by Staying Closed on Black Friday
November 27th, 2013 byHow to Avoid Mistakes in Crafting Press Releases
November 27th, 2013 by Richard BrownellPreventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.
The Beastie Boys Are Right. So Why Are They Losing the PR Battle?
November 26th, 2013 by Matthew SchwartzOne of the Cardinal Rules of public relations is that perception trumps all. You may have the law on your side, for example, but the public won’t care much if it considers the optics ill conceived.
3 Quick Tips to Better Press Releases
November 26th, 2013 by Caysey WeltonAs a communications professional you have one primary goal—communicating your message.
11 Sources of Literary Inspiration for PR Pros
November 26th, 2013 by Steve GoldsteinWhen I want to cleanse myself of all the bad sentences I’ve read or written, I go back to the same, reliable tonics: the books and stories written by Dashiell Hammett and Raymond Chandler. Whether you’re a PR professional or a journalist, you deal, essentially, in sentences, and you probably have your own writing masters […]
10 Takeaways from PR News’ Chicago Writing Boot Camp
November 25th, 2013 by Richard BrownellTweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.
How to Respond if You Find Your Brand on Consumer Reports’ ‘Naughty List’ this Season
November 25th, 2013 by Caysey WeltonConsumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.
5 Tips for Breaking Through to Journalists You Don’t Know
November 25th, 2013 by Richard BrownellThe success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
The Give and Take of Media Relations
November 25th, 2013 by Diane SchwartzIt’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the Public Relations trade, as is the case this week with an unflattering article by The New York Times’ Haggler (Pulitzer […]
Communicators Play Key Role In Reinvention of Sales and Marketing
November 25th, 2013 by PRNEWSDespite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.