There have been several CEO-related stories in the last few days. There was the buzz surrounding the feature story on Yahoo CEO Marissa Mayer in the September issue of Vogue, accompanied by a two-page photo spread of Mayer decked out on a chaise lounge in a blue Michael Kors dress.
Archive: August 2013
PR Report Card: The 2013 MTV Video Music Awards
August 26th, 2013 by Caysey WeltonSunday night MTV held its annual award show honoring the best music videos of the year. Of course, we all know what the VMAs are really about: celebrity pageantry. And this year was no different.
3 Tips You Should Already Know to Create Better Vines
August 26th, 2013 by Caysey WeltonWith 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise.
You’ve Made it Through a PR Crisis, But Did You Plan for the Aftermath?
August 26th, 2013 by PRNEWSFacebook COO Sheryl Sandberg’s LeanIn.org got hammered in the media two weeks ago when Gawker.com revealed that a LeanIn.org editor was seeking an unpaid intern for an editorial role at the organization
Many Brands Fail to Heed Social Media During a Crisis; Your CSR Efforts Can Go Straight to the Bottom Line
August 26th, 2013 by PRNEWSMore than half (57%) of companies are not using social media as a communications channel during a crisis, according to the latest Business Continuity Insight Survey by PwC.
Arguing PR’s Case for Owning Social Media
August 26th, 2013 by Anne GreenThe social land grab that started like a California gold rush has morphed into a long-term battle over digital manifest destiny.
Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR
August 26th, 2013 by PRNEWSDiverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.
How To Decode the ‘Creative Controller’
August 26th, 2013 by Maria ReitanCarmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?”
Traditional PR Efforts Can Provide Support For Investor Relations Goals
August 26th, 2013 by Ned BarnettInvestor relations may be the single most regulated area of public relations. This binds the hands of PR professionals working on behalf of companies that are seeking additional investment, positioning themselves for an IPO, or exploring a merger or acquisition.
The March on Washington Turns 50
August 23rd, 2013 by Caysey Welton50 years ago today, Dr. Martin Luther King Jr. delivered a speech that inarguably re-routed the path of American history. Few speeches have been quoted more, and few (if any) are more inspiring.