To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
Archive: April 2013
Lessons for Communicators From Kmart’s Wildly Successful “Ship My Pants” Viral Video
April 25th, 2013 by Tony SilberKmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.
Brands With Videos Have Easier Time Reeling in Viewers
April 24th, 2013 by Bill MiltenbergWhile videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.
Weiner Returns to Twitter: Some Tips For Him (And Other Rehabbing Brands)
April 24th, 2013 by Lucia DavisAnthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand.
3 Questions for Measurement Hall of Fame Inductee Katie Paine
April 24th, 2013 by Steve GoldsteinMeasurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.
2 Tips for PR Pros to Add Vine to the Communications Mix
April 24th, 2013 by Matthew SchwartzJust four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.
Making PR Decisions That Are Based on Data (Not Your Gut)
April 23rd, 2013 by Matthew SchwartzFrom the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
Another Hacked Twitter Account, Another Warning for PR execs
April 23rd, 2013 by Matthew SchwartzDow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.
6 Tips for Perfecting Press-Release Headlines
April 23rd, 2013 by Bill MiltenbergA press release headline is often where the first impression is made on journalists and readers.
A Different Take on the Crisis PR Checklist
April 23rd, 2013 by Arthur SolomonPR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.