Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.
Archive: March 2013
9 Strategies for Building Brands and Attracting Fans on Social Media
March 26th, 2013 by Bill MiltenbergAt PR News’ One-Day Bootcamp for Emerging PR Stars, Christine de la Huerta, VP at RBB Public Relations, and Chris Smith, senior VP, enterprise social media marketing, Bank of America, provided a range of ways to build a brand’s social media presence.
4 Ways to Enhance Your PR Efforts on LinkedIn
March 26th, 2013 by Matthew SchwartzUpgrade of social network will enable communicators to expedite the search process and locate more tailored content.
How to Protect Your Brand from a Twitter Hacking
March 26th, 2013 by Peter LaMotteWith potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.
9 Pieces of Advice to Act On Today (I Swear!)
March 26th, 2013 by Diane SchwartzAdvice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice …
Ford India Sparks a PR Crisis Over Ads That Depict Violence Against Women
March 25th, 2013 by Matthew SchwartzIn a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret.
5 Tips on How to Listen to Your Facebook Comments
March 25th, 2013 by Scott Van CampToday Facebook debuts a new comments system, which should help PR pros better manage their social listening.
Case Study: Old-School Media Relations Helped Gain Restitution After Devastating Gas Explosion In California City
March 25th, 2013 by PRNEWSThe public relations professional is faced with a multitude of choices on how to solve clients’ problems. Some situations call for rallying people behind an issue with sweeping grassroots campaigns; others
How To: Techniques for Protecting Your Brand Against Malicious Twitter Hacking
March 25th, 2013 by Lisa ZoneProtecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few
Communicators Outline Strategies For Enhancing Brands’ Influence
March 25th, 2013 by PRNEWSIt’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.