Former journalist David Sommers explains that PR pros must add value to reporters via social media.
Archive: February 2013
Amazon Bests Apple for Best Corporate Reputation in 2013
February 15th, 2013 by Bill MiltenbergIt wasn’t a great year for the overall perception of corporate America, but not so for Amazon.
Cruising Any Time Soon?
February 14th, 2013 by Bill MiltenbergIn the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?
3 Tips to Avoid Costly Mistakes When Rushing Through Email
February 14th, 2013 by Melissa HurleyWhen we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.
The Myths of Social Media Measurement
February 14th, 2013 by Bill MiltenbergVictor Aimi, corporate communications director, Microsoft Latin America, explains how social media is changing the current measurement landscape.
3 Tips for Gaining Heart Share on Valentine’s Day
February 14th, 2013 by By Sara Whitman, PeppercommToday’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand. Put yourself in the shoes of… Continued
20 Things to Love About PR
February 14th, 2013 by Bill MiltenbergOf the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves
What Message Do You Want to Send to the Hispanic Community?
February 14th, 2013 by Matthew SchwartzWhen Florida Senator Marco Rubio, who delivered the GOP response to President Obama’s State of the Union on Tuesday night, flubbed a reach for a water bottle, he took to social media to manage the PR around the awkward moment. During the speech, Rubi…
4 Tips for Preparing Senior Executives for a Major Speech
February 12th, 2013 by Matthew SchwartzPresident Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.
‘Youthfulness’ Out, ‘Older and Wiser’ In as a Branding Trend
February 12th, 2013 by Scott Van CampAfter years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.