Communicators who think using CAPS in the email subject line is verboten should probably think again.
Archive: February 2013
Infographic: How Public Relations Execs Can Boost Delivery of Email Campaigns
February 21st, 2013 by Matthew SchwartzPR at the Bat: What Public Relations Pros Can Learn from Spring Training
February 21st, 2013 by Matthew SchwartzMajor League Baseball’s Spring Training is in full swing. It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing in the World Series eight months from …
PR at the Bat: What Public Relations Pros Can Learn from Spring Training
February 21st, 2013 by Matthew SchwartzMajor League Baseball’s Spring Training is in full bloom. It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of… Continued
Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal
February 20th, 2013 by Bill MiltenbergNestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.
Kroll: ‘Identify the Value of Your Brand’
February 20th, 2013 by Matthew SchwartzCassel Kroll, VP of Media Strategy at Edelman Digital, has some sagely advice for PR pros about building online communities.
4 Tips for Getting Your Bearings with Foursquare
February 20th, 2013 by Bill MiltenbergChris Badaldon, chief sales and marketing officer for The Ritz-Carlton Hotel Co., LLC, provides four tips to get cracking on Foursquare.
Yahoo’s Revamped Website Signals an External Change in Corporate Culture
February 20th, 2013 by Scott Van CampCEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.
St. Jude’s Children’s Research Hospital Tops Facebook Loyalty List
February 19th, 2013 by Scott Van CampHospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties,… Continued
Post Burger-King Hacking, 3 Digital Security Tips for PR Pros
February 19th, 2013 by Bill MiltenbergBurger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.
BlackBerry’s PR Life Lessons
February 19th, 2013 by [email protected]A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a…