New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.
Archive: December 2012
12-12-12 Concert for Sandy Relief Highlights Goodwill
December 12th, 2012 by Scott Van CampBy now most of us are aware of “12-12-12: The Concert for Sandy Relief,” set for tonight at New York’s Madison Square Garden. The concert’s lineup is a who’s who of rock royalty (including The Who, by the way), and more than 2 billion…
Content and Mobile to Lead B2B PR Strategy, says Chad Melton of Ingersoll Rand
December 12th, 2012 by Bill MiltenbergIn the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.
5 Job Interview Questions that Get to the Truth
December 12th, 2012 by PR News StaffAs the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.
CCOs, CMOs Work In Harmony, With One Exception: Social Media
December 12th, 2012 by Scott Van CampCommunicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.
Long-Form Videos Boost YouTube Viewership
December 12th, 2012 by Scott Van CampFor years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?
How to Avoid the Worst Mistakes in Writing a Press Release
December 11th, 2012 by PR News StaffDespite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.
Twitter Releases Its Own Filters, Instagram Updates Features
December 11th, 2012 by Bill MiltenbergThe photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority.
More than a Third of B2Bs Shun Social Media
December 11th, 2012 by Scott Van Camp40% of surveyed B2B communicators are not yet using social media in their communications efforts.
CEO Missteps: 6 Steps to Maintaining Stakeholder Trust
December 11th, 2012 by Melissa BarattaAs a PR executive, what would you do if your company or client CEO has a personal blunder that went public?