Archive: October 2012

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree this was a far different Obama than we saw in the first debate.

Just 8% of CMOs say their company already has "very advanced" mobile capabilities.

I have to admit, ever since I began covering Corporate Social Responsibility issues close to three years ago when I started as editor of PR News, I’ve been somewhat skeptical. I questioned whether organizations really give back, help their own commun…

86% of consumers think big businesses maximized profits at the expense of customers and communities.

Pizza Hut responded to critical heat and pulled the plug on its planned presidential debate stunt—just in time to bask in the glory of media attention.

Melinda Emerson is one of the leading experts on small businesses. In the following Q&A, she provides tips and advice for small biz owners.

The head of Facebook’s technology and engineering communications shares some of his own PR tactics.

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

The 24-mile jump by Felix Baumgartner was a win for him and sponsor Red Bull, but we can’t help wondering what the crisis plan looked like.

When the Economist Intelligence Unit asked executives in March 2012 to rate the value of data to different parts of their organization, marketing and communications emerged as one of the most important uses, trailing only… Continued