Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.
Archive: March 2012
4 Quick Tips for Facebook Timeline Procrastinators
March 30th, 2012 by Bill MiltenbergOn March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.
Gore Fires Olbermann, But the Real Show’s on Twitter
March 30th, 2012 by Steve GoldsteinThe canning of Keith Olbermann may be the first time a high-profile firing has played out in real time on Twitter.
Women’s Deep Trust in Blogs Converts to Purchase Action
March 29th, 2012 by PRNEWSBlog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.
Spike Lee Takes Us Back to Twitter Basics
March 29th, 2012 by Bill MiltenbergAfter retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.
Make Your Social Media Policy a Living Document
March 29th, 2012 by Matthew DeffebachBusinesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.
Google Gets More Social With New Commenting System
March 29th, 2012 by Sahil PatelGoogle’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.
6 Tips for Selling a Skeptic on Your Brand and Driving Customers Your Way, not Away
March 28th, 2012 by Diane SchwartzDepending on your passions and personality, buying a car is either like death and taxes or it’s like vacations and massages. It’s either unavoidable or a much-anticipated joy. I tend to fall into the former category where I dread the activity of …
E-Mail Still the Most Popular Digital Communication Platform
March 28th, 2012 by Bill MiltenbergE-mail may still be the most popular form of digital communication, but social networking is not far behind.
JetBlue’s Response to Pilot Outburst Now On Course
March 28th, 2012 by Scott Van CampThe airline has effectively used Twitter, its blog and CEO engagement to address pilot Clayton Osbon’s in-flight rant.