Working with celebrities as brand or cause spokespersons has never been more popular—or more dangerous. We present some guidelines to consider when matching up your organization’s brand or cause with the right spokesperson.
Archive: March 2010
Multicultural PR: Tapping the Power of a Growing Universe
March 22nd, 2010 by PRNEWSAs the world grows more and more diverse, communications targeted at different cultures gets more complex–or do they? PR News speaks to executives at the forefront of multicultural PR to get their views and best practices.
What Managers Can Learn From the Experience of Recession
March 16th, 2010 by Ken MakovskyMakovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business.
Key Points in Boomer Behavior Study
March 15th, 2010 by PRNEWSAccording to a study by Brain Sells, Baby Boomers still seek growth, all the while acknowledging new limitations in resources. The findings show that as Baby Boomers age, their home range will become more important and getting settled in new spaces will require new interpersonal and wider social arrangements.
Digital Ad Revenue to Top Print This Year
March 15th, 2010 by PRNEWSA study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.
Study Finds Social Media Best Way to Reach Teen Girl Demo
March 15th, 2010 by PRNEWSA study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them.
Toyota’s ‘Trust Bank’ Is Open for Business
March 15th, 2010 by PRNEWSThe findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.
Technorati’s Top 10 Blogs
March 15th, 2010 by PRNEWSTechnology and entertainment figure heavily in Technorati’s list of the top blog/blogging sites.
Apple Most Admired Among Brands
March 15th, 2010 by PRNEWSLast week we reported that Hershey’s Kisses was world’s the most popular brand, and now we can report that Apple is the world’s “most admired company.” Fortune partnered with Hay Group to assess U.S. and global firms with revenues of a least $10 billion.
Keys to Curing Blog Fatigue: Refreshed Objectives and Open Ears
March 15th, 2010 by PRNEWSMake no mistake, blogs are still effective in engaging an audience, and more Fortune 500 companies are getting aboard the blog train each year. But anecdotal evidence shows a good number of “tired” blogs across organizations—those with posts that go way back, and that offer little in the form of any recent communications activities.