Stories by Ken Makovsky

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.

The disillusionment that results from a recession can destroy the dynamic motivational force of employee pride and hamper a firm’s ability to grow when good times reemerge. Ken Makovsky offers tips on how to prevent that kind of—to use a ’70s term—malaise.

Recessions can force us to rigorously identify our priorities, help us define how we want to cut costs and accelerate spending to build a more efficient and innovative organization.

Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business.