Archive: October 2009

According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise.

The PRSA Counselors Academy surveyed its membership last May to better understand the issues facing the leaders of PR firms across the U.S., Canada and Puerto Rico. Not surprisingly, three key issues rose to the… Continued

It’s that time of year again, when PR News shines a spotlight on the best nonprofit PR initiatives that top communications pros executed, and in the midst of a profoundly trying business climate, no less.… Continued

1. How does C-level management require you to measure and report on PR activities? Deliver key messages through targeted media 24.2% Raise awareness 20.8% Actual results vs. agreed-upon quantifiable objectives 16.8% Generate a high clip… Continued

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your… Continued

Tim Marklein, executive vice president of measurement and strategy at Weber Shandwick, points out that old metrics are being challenged as new metrics emerge. In light of this, a truly comprehensive program considers the spectrum… Continued

The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important.

How PR professionals can secure C-suite buy-in for CSR initiatives

Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics.