Archive: October 2009

PRSA Counselors Academy surveyed its membership last May to better understand the issues facing the leaders of PR firms across the U.S., Canada and Puerto Rico. Not surprisingly, three key issues rose to the top: surviving the economic downturn, navigating social media and retaining a sense of authenticity as counselors continue to move from simple tacticians to trusted business advisers.

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued

Tonka trucks, Barbie and Ken, Etch-A-Sketch, Cabbage Patch Kids, Beanie Babies—these iconic toy brands were each best-sellers in their own right, having become symbols for entire generations of children over the years. LEGO Systems, the company behind the toy building brick sets, is among these long-standing toy leaders, having emerged as a favorite among children of all ages.

Few would argue that social media—blogs, microblogs, social networking sites, video- and image-sharing sites, online forums, opinion sites, knowledge/expert networks and more—have become critically important in the shaping of corporate or brand reputation.

If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age.

CSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.

With 38 offices across the globe, Lewis works with leading and emerging brands in both the b2b and b2c sectors. Since the beginning of 2008, the agency has signed approximately 35 new clients, including Bigfoot… Continued

In 2008, Coyne PR grew 38% as an agency, from $8.4 million to $11.6 million, and increased profitability to 17%—a remarkable feat during a recession. Fueling this explosive growth were a number of AOR and… Continued

During volatile times, Ogilvy PR reinvented itself to meet client needs and relearn what makes the agency truly unique. The result: a 10% increase in Ogilvy PR’s global revenues for 2008, with profits in the… Continued

Greening the Dot: How Green is Your Footprint? To steer its offices nationwide into the right environmental direction, Deloitte embarked on a ambitious enterprise that challenged employees to reduce the company’s footprint. Marshalled by Deloitte’s… Continued