Archive: October 2009

We Can’t Let This Bank Fail Community FoodBank of New Jersey (CFBNJ) is the state’s largest food bank, feeding 500,000+ residents annually with 23 million pounds of food. In the midst of the recession in… Continued

$50: Monthly Unlimited As consumers become more cost-conscious, prepaid wireless cell phone carriers are seeing an upswing in business. For Boost Mobile, this proved to be the right time to define itself as a straightforward… Continued

ALPO & Cone Inc.: ALPO Real Meat Moments (co-winner) In spring 2008, ALPO tapped Cone Inc. to launch its first PR campaign in years, with the goal of creating excitement around the dog food brand and… Continued

Cosmopolitan StarLaunch In September 2008, Cosmopolitan set out to find the next “fun, fearless female” musician through “StarLaunch,” an effort to build upon the power of the Cosmo brand via a platform that directly connected… Continued

Good Samaritan Hospital 101 Good Samaritan Hospital, a nonprofit facility serving the Dayton area, began working with local schools to deliver sports medicine services in 2007. Out of that effort came “Good Samaritan Hospital 101—Introduction… Continued

After the Party Campaign “After the Party,” a campaign executed by the National Institute on Drug Abuse (NIDA) and IQ Solutions, sought to increase awareness among Hispanic youth around the relationship between non-injection drug use,… Continued

Americans Embrace Change with IKEA To elevate the status of its newly upgraded Washington, DC-area stores in January 2009, global blockbuster brand IKEA decided to leverage the upcoming Inauguration Day, as well as President Barack… Continued

Duracell Powers New Year’s Eve in Times Square New York City’s Times Square is one of the biggest stages on New Year’s Eve, with millions of people from around the world gathering to see the… Continued

truth Orange Summer Tour 2008 Since being established in 2000, the American Legacy Foundation’s “truth” youth smoking prevention campaign has been saving lives by reducing the number of young adults who begin smoking. In preparation… Continued

General Electric Company: Company-Wide Intranet Redesign (co-winner To improve employee communications by increasing transparency and enabling two-way conversations among staffers, executives from GE’s communications, digital media and IT departments set out to overhaul the company-wide… Continued