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Archive: June 2009
Measurement Minefield: Navigating Social Media Metrics to Deliver Results
June 1st, 2009 by PRNEWSIn the pre-social media world, measuring a PR initiative’s effect on a given stakeholder group was akin to measuring a monologue’s effect on an audience: A message was disseminated, the message recipient listened (or didn’t… Continued
AS THE ECONOMY’S VALUE FALLS, COMMUNICATIONS EXECUTIVES’ STOCKS RISE
June 1st, 2009 by PRNEWSAll this talk of social media-driven integration and its subsequent empowerment of communications executives is all well and good, but does the numerical evidence support anecdotes of communications’ increased value? According to recent industry reports,… Continued
Social Media Drives Integration & Provides Measurement Solutions
June 1st, 2009 by PRNEWSThe emergence of social media as a core business function has created enormous opportunities for public relations and communications professionals to get a bigger piece of the organizational pie—an opportunity, to be sure, but one… Continued
Best-in-Class Twitter Strategies for PR Execs
June 1st, 2009 by PRNEWSIf you are still looking for a reason to join Twitter, then you’ve already missed the boat. With an estimated 5 million users (and growing), nearly $60 million in secured funding and interest from big-time… Continued
Twitterers Want Info
June 1st, 2009 by PRNEWSTwitterers = Info Junkies: According to new data from research firm MarketingProfs, nearly 100% of surveyed Twitter users agreed with the statement, “I value getting information in a timely manner,” suggesting that this is among the biggest motivations for using the platform.
Reputation Paramount in a Recession
June 1st, 2009 by PRNEWSIn Recession, Protect Your Reputation: The Reputation Institute (RI) has released the results of its 2009 U.S. Reputation Pulse study, which ranks
Dealing with the Rise of Green Consumer
June 1st, 2009 by PRNEWSFor decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It’s called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies).… Continued
Ten Ways to Deal with the Media in a Crisis
June 1st, 2009 by PRNEWSFor any company, particularly one that’s in the public eye, a crisis, such as a bankruptcy, the unexpected death of a beloved CEO or a financial scandal, is going to require a well-calibrated mix of… Continued
Media Relations During a Crisis: Be Prepared, Then Execute
June 1st, 2009 by PRNEWSThe worst time to determine how to deal with media is in the midst of a crisis. You are going to face many challenges internally and externally, and dealing with the media will be one… Continued