Following is a breakdown of PR NEWS’ 2004 editorial schedule. We welcome your inquiries to contribute to the issues listed below. (Contact Matthew Schwartz, [email protected] ). Please provide at least three weeks out from the… Continued
Archive: December 2003
Building Buzz: Get the Rulers Out
December 22nd, 2003 by PRNEWSAs PR execs brace for 2004, what are the hot (read: cool) niche businesses that may need a little PR oomph to help get the message out? A special supplement to The Wall Street Journal… Continued
The Time Has Come for the Chief Communications Officer
December 22nd, 2003 by PRNEWSThe textbooks will tell you that corporate communications is supposed to be strategic and proactive, yet all too often that theory is discarded amid the fast-forward pace of business life. In today’s time-is-money corporate environment… Continued
Platinum PR Award Winner/Marketing Communications: NPR’s ‘The Tavis Smiley Show’: News Hook Gives Radio Show Great Reception
December 22nd, 2003 by PRNEWSThe potential audience for Tavis Smiley falls into roughly two camps: There are the devoted listeners, and those who have never heard of the man. When Smiley took his daily, one-hour news magazine to National… Continued
Media Insight: Prevention
December 22nd, 2003 by PRNEWSRodale Inc 400 South 10th St.,Emmaus, Pa. 18098-0099 610.967.5171 http://www.prevention.com The Wind-Up Prevention is pushing some big changes. The Rodale monthly, which is the 11th largest magazine in the country (in league with People and… Continued
How to Keep Your S0X on in 2004
December 22nd, 2003 by PRNEWSFor senior communications executives dealing with Sarbanes-Oxley, it may be time to break out the industrial-strength bottle of Tylenol. The clock has officially started to tick on the legislation, which expands the disclosure laws in… Continued
On the Pulse: Counselors Academy Shows PR Execs Cowed by C-Suite
December 22nd, 2003 by PRNEWSAre senior PR executives their own worst enemy? That’s the inescapable conclusion of a recent Counselors Academy/PR NEWS-sponsored study that looked into the many challenges communications execs are grappling with as they head into 2004.… Continued
The Year Ahead: Crisis Communications, Corporate Governance Loom Large in ’04
December 22nd, 2003 by PRNEWSThe economy seems to be coming out of its three-year coma and that’s encouraging for senior communications execs whose budgets could use fattening and the PR agencies that want to share in the wealth. For… Continued