Ketchum and IDC, one of the top IT research consulting firms, last week introduced PACE Index (Partners Alliances Communications Effectiveness), a partner communications measurement and management service. The PACE Index benchmarks the effectiveness of a… Continued
Archive: August 2003
NPR, with a Twist…
August 4th, 2003 by PRNEWSHoping to provide a midday “fix” for news junkies, National Public Radio last week added “Day to Day” to its programming lineup. The show, so far airing on about 50 radio stations that carry NPR,… Continued
Growing up…
August 4th, 2003 by PRNEWSYoungPRPros.com, the online forum for early- to mid-career PR pros, recently added its 1,000th member, surpassing a long-held goal for the group. According to group founder and moderator Ian Lipner, an account executive at Washington,… Continued
Changes at Ketchum Entertainment Division…
August 4th, 2003 by PRNEWSMark Malinowski, senior VP/director of the agency’s Ketchum Entertainment Marketing Division (KEM), takes on the newly created role of director of Entertainment Marketing for the entire Ketchum network and creative director for KEM. The new… Continued
…And Tactics
August 4th, 2003 by PRNEWSThe survey dissects what each affiliate likes and dislikes in terms of the kinds of stories they like to run. But among the 28 newsrooms polled, several standards did bubble up to the surface. For… Continued
Policy is Your Talking Point When An Ethics Crisis Hits
August 4th, 2003 by PRNEWSIn 2001 conservative groups blasted clothing retailer Abercrombie & Fitch for distributing catalogs filled with “scantily clad” models. The next year, Asian-Americans accused the retailer of racism when A&F introduced a line of T-shirts depicting… Continued
Succession Planning: Thorny Problem For PR Managers That’s Getting Worse
August 4th, 2003 by PRNEWSIn the song “Love Minus Zero/No Limit,” troubadour Bob Dylan sings: “She knows there’s no success like failure/And that failure’s no success at all.” The stanza could be the soundtrack for succession planning among communications… Continued