Even before the corporate scandals that shook the nation last year, the CEO’s term had been on a downward slope. Jim Lukaszewski, founder and chairman of the Lukaszewski Group Inc., which specializes in crisis management,… Continued
Archive: March 2003
Selling Against the Pain
March 31st, 2003 by PRNEWSWe thought we could sell. Like any hot shot PR firm during the dotcom hey-days, we thought we walked on water when it came to winning new business. After all, we had started with nothing… Continued
Seeking Young PR Stars…
March 31st, 2003 by PRNEWSIt’s time once again to enter your favorite young PR professionals in PR NEWS’ “15-to-Watch” competition. This program, honoring 15 budding PR leaders, is open to PR practitioners age 35 and under. Send a nomination… Continued
Fight Fire with Fire: PR Targets Tobacco Industry’s Campaign Contributions
March 31st, 2003 by PRNEWSIn late 1999, the U.S. government filed a multibillion-dollar lawsuit against the major tobacco companies. It sought to recover government healthcare costs and wrongful cigarette-company profits produced by the industry’s alleged history of misdeeds, including… Continued
Media Insight: Drug Topics
March 31st, 2003 by PRNEWSThomson Healthcare 5 Paragon St. Montvale, NJ 07645 http://www.drugtopics.com Even before the nation’s anxiety level reached historic highs because of the war in Iraq (and against global terrorism), new drugs were being developed and sent… Continued
Strategy of the Week: For Mossberg’s Column, a Different Pitch Entirely
March 31st, 2003 by PRNEWSA product review in Walter Mossberg’s Technology column in The Wall Street Journal is the Mount Olympus for PR pros. But this is not your typical spiel. Mossberg, whose column runs every Thursday on the… Continued
MTV Rocks the Red Flag
March 31st, 2003 by PRNEWSMedia conglomerate Viacom Inc. announced recently that it’s expanding its presence in China’s tightly controlled television market, with a new agreement allowing it to broadcast its MTV channel into the southern province of Guangdong. William… Continued
New Network Targets African-Americans
March 31st, 2003 by PRNEWSCable network Comcast and ethnic radio broadcaster Radio One plan to launch a yet unnamed cable channel focused on African-Americans later this year and will feature dramas, game shows, sitcoms, music videos and talk shows.… Continued
There is a Season, Churn, Churn, Churn…
March 31st, 2003 by PRNEWSThe New York Press, an alternative newsweekly, is about to launch a new free sports weekly with an initial circulation of around 60,000. It will be called The New York Sports Express…The star system is… Continued