Archive: June 2001

Cybuy, a digital marketing solutions provider, is bringing new meaning to the “science” of public relations through its new service, Testing Lab, that allows marketers and public relations execs to test a variety of variables… Continued

Imagine launching a major media relations campaign with no research, no messaging plan and no media list. That non-campaign would be unthinkable for most PR practitioners. But many corporate communicators approach their most important stakeholders… Continued

Gallagher Public Relations, Alameda, Calif., is introducing two new services designed for launch-phase companies. JumpstartPR, a short-term program, creates effective positioning messages in early stage start-ups. Established companies can also use the service for retooling… Continued

V-Fluence Interactive PR President Jay Byrne, formerly Monsanto’s executive director of government and public affairs, shared his online PR horror stories at the June 15 PR NEWS Strategic Online Communications Seminar. In one, Monsanto was… Continued

A panel discussion about online crisis management that followed Larry Weber’s keynote at the PR NEWS Strategic Online Communications Seminar underscored Weber’s predictions about video’s eventual eclipse of print media. Medialink Worldwide Chairman Larry Moskowitz… Continued

In PR circles, nothing is more coveted than a CEO who “gets it.” And when it comes to media relations, Tom Tiller is down with the program. In 1999, former GE exec Tiller became CEO… Continued

Corporate Moves Bonnie Clark becomes VP Public Relations for QVC and will oversee media relations and corporate image enhancement for the electronic retailer. She previously worked with Tierney Communications in Philadelphia, where she was associate… Continued

Will streaming media and video producers put corporate travel agents out of business? Maybe not in the short term, but online technology is continuing to improve and will have an increasing impact on the way… Continued

2390 Champlain St., NW Washington, DC 20009 202/332-2100 202/332-8500 (fax) http://www.washingtoncitypaper.com Bigwigs and elitist pundits use the phrase “inside the beltway” to describe not only the geographic borders surrounding Washington DC, but also the intellectual… Continued

In National News: Alisha Davis, formerly assistant editor at Newsweek, joins CNN “Headline News” as culture and entertainment anchor. Davis reported for the Society, Fashion and Arts section of Newsweek and has been a guest… Continued