Cybuy, a digital marketing solutions provider, is bringing new meaning to the "science" of public relations through its new service, Testing Lab, that allows marketers and
public relations execs to test a variety of variables for immediate application to a campaign. Testing Lab handles IT needs and data collection for tests of everything from price
to product to timing. The service uses email to save money on direct mail tests and offers results within hours.
(Middleburg Euro for Cybuy: Anne Kettle, 212/699-2740)