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Archive: March 2001
A Healthy Way to Build Loyalty
March 19th, 2001 by PRNEWSBy Nancy Turett We’re getting older, but we’re obsessed with feeling and looking younger, an obsession that puts us on a boundless quest for health. We try to eat well and exercise more. We get… Continued
Dumpster-Diving: NOT an Olympic Event
March 19th, 2001 by PRNEWSSome people will go to great lengths to get competitive information – namely Dumpster diving. “Going through the trash is more common than people realize, not to mention legal” says Beth Page, a VP at… Continued
Female Bonding Events Break Down Product Taboos
March 19th, 2001 by PRNEWSA Case for Tampax In 1999, Procter & Gamble’s Tampax brand made its first overtures specifically to the African-American market through a series of events held at historically black colleges and universities. The goal was… Continued
This Just In…
March 19th, 2001 by PRNEWSEdelman PR Worldwide has cut 60 employees from its payroll of 2,300. The cuts did not focus on any particular practice or office, but the Houston office has been closed. Burson-Marstellar founding chairman and industry… Continued
Denny Griswold,
March 12th, 2001 by PRNEWSPublic relations pioneer Denny Griswold, co-founder and original owner of PR NEWS, died after a long career in the PR spotlight last month in Connecticut. She was 92. “She was the best cheerleader the profession… Continued
Healthcare Monitor: A Hospital Communicator’s View
March 12th, 2001 by PRNEWSAll PR execs face a few crises in the course of their careers – but few with more regularity than hospital communicators in major metropolitan cities. PR NEWS last week caught up with Lisa Wyatt,… Continued
Community Outreach Reaps Big Results
March 12th, 2001 by PRNEWSWith the federal government’s welfare reform act well under way, the welfare caseload has dropped from 12.9 million recipients in 1996 to 5.8 million in 2000. America has its lowest percentage of the population on… Continued
Media Insight:
March 12th, 2001 by PRNEWS733 Third Ave. New York, N.Y. 10017 Phone: 212/687-8288 Fax: 212/687-8456 Stress alert! The company you represent is going broke, its top executives have resigned, the market’s looking weak, and journalists are hounding you about… Continued