In the TV product promotion arena, starring roles are the most coveted, but ensemble casting often proves to be a shrewder move. Polaroid’s I-Zone instant pocket cameras were hot gift picks for kids during the… Continued
Archive: June 2000
Access Communications Puts Sega Back in the Game
June 12th, 2000 by PRNEWSThe Case Videogame maker Sega of America had burned consumers and retailers in the past with three failed game systems. It had a .5% market share and faced established competitors like Sony and Nintendo. With… Continued
Agency Opens Door for Open Source
June 12th, 2000 by PRNEWSThe Case Red Hat Inc. was a tiny software company miles away from Silicon Valley, in more ways than one. The Research Triangle Park, N.C.-based company develops and distributes the Linux operating system, often called… Continued
Correction
June 12th, 2000 by PRNEWSEponymous agency president Bob Schenkein’s name was misspelled in the May 22 issue. [email protected].
Media Moves
June 12th, 2000 by PRNEWSLynn Koffey, staff writer, leaves Forbes.com. She is replaced by Lynn Sherman, who covers mutual funds and personal finance. [email protected]… Lee Clifford joins Fortune as writer-reporter, writing for the Investor section. [email protected]… Jeffrey M. Drazen,… Continued
Media Strategy
June 12th, 2000 by PRNEWSCoverage in a Can? You never know when an editor may need to fill page space or air time at the last minute. NewsUSA distributes camera-ready editorial features and broadcast-quality scripts and b-roll to more… Continued
Congratulations to our 2000 Platinum PR Award Winners
June 12th, 2000 by PRNEWSCrisis Management The Merritt Group Inc. and UUNET Technologies, Inc. “Y2K Crisis Management” Interactive Public Relations Brodeur Worldwide for U S West BGS Marketing “Interactive E-Zines: Creating Unique, Market-Specific Communications Channels” Internal Communications Hydrogen Media… Continued
JobTracker
June 12th, 2000 by PRNEWSMedia Relations Manager Washington DC area corporation needs a communications pro with track record in creating, pitching and placing stories. Ideal candidate will have French fluency. You’ll build awareness and identity among mainstream news media… Continued