As corporate America shortens its purse strings because of an increasing reliance on costly technology, stiffer marketplace competition and the push to do more with less staff, PR agencies are going to be held more… Continued
Archive: March 1997
HOW MUCH TO SPEND ON RESEARCH
March 17th, 1997 by PRNEWSWalt Lindenmann, who heads the research group at Ketchum Public Relations, advises a budget of between 5 and 10 percent, depending on the complexity of the program, whether or not there is existing research, etc.… Continued
SEARLE SEALS SOLID PR WITH LAUNCH OF INFORMATIONAL WEB SITE AND GAME
March 17th, 1997 by PRNEWSFor close to two years, while other deep-pocketed pharmaceuticals like Merck and Bristol-Myers Squibb charted their courses onto the World Wide Web, corporate communicators at Skokie, Ill.-based Searle and its PR agency Landmark Communications were… Continued
A TIP OF THE HAT TO: SAGER-BELL INC.
March 10th, 1997 by PRNEWSGiven the reputation journalists have for enjoying a drink, we found a little humor in a press kit delivered for Canadian Mist by PR house Sager-Bell Inc., Louisville, Ky. Despite our belief that these PR… Continued
PR PEOPLE: NEW HIRES, PROMOTIONS
March 10th, 1997 by PRNEWSPresident of LevLane Ad and PR Co. Named President of MAAN David A. Lane, president of LevLane Advertising and Public Relations, Bala Cynwyd, Pa., has been elected president of the Mutual Advertising Agency Network (MAAN),… Continued
CAMPAIGN FOR TYCO’S TICKLE ME ELMO FULL OF GIGGLES – AND GASPS
March 10th, 1997 by PRNEWSThis is the first of a two-part series. Next week, we’ll look at how the campaign shifted from the promotional stage to one of crisis communications. The toy may have been an overnight sensation, but… Continued
PR & MARKETING CALENDAR
March 10th, 1997 by PRNEWSMarch 18-21: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Boston, 617/552-4545. March 18: NJ/IABC, "Balancing Work and Life," Morristown, N.J., 201/267-4328. March 19: Dayton/Miami Chapter PRSA, "When the News Media Make… Continued
NEWS: INDUSTRY WRAP-UP
March 10th, 1997 by PRNEWSDid Texaco Learn From Crisis? Texaco officials are planning on reviewing their strategy for change and broadening workforce diversity during a one-hour panel discussion at the International Strategic Leadership Conference, sponsored by the Strategic Leadership… Continued
U.S. PR FIRMS ARE IN ACQUISITION MODE IN OVERSEAS MARKETS
March 10th, 1997 by PRNEWSSeveral big-name PR firms are altering the terrain of the global market with some recent acquisitions: Edelman Public Relations, New York, acquired its 10-person, 15-client Taiwan affiliate, Profiles Corporate Communications Consultants, for less than $1… Continued
MEDIA INSIGHT: MONITOR RADIO
March 10th, 1997 by PRNEWS1 Norway Street, C-20 Monitor RadioBoston, Mass., 02115; Phone: 617/450-7001 Editor’s Note: You’re sure to find most Monitor Radio journalists refreshingly open to PR. Since they’re always producing and updating news distributed by public radio… Continued