PR News editorial staff has aggregated the resources below solely for PR News members. Our goal is to be a resource for you and your team, so you can gather new ideas and best practices to ensure your success in business and in your career.
Annual Reports and Sustainability Reports
* Finalist, Best Annual Report, 2017 Platinum PR Awards
Air Canada [Note: In 2017 the Finance and Sustainability Initiative (FSI) judged Air Canada's 2015 report Canada's best corporate sustainability report, transportation.]
Corporate Social Responsibility (CSR)
Crisis Management (see also For The Record below)
Developing and Maintaining Emergency Operations Plans: A FEMA document that helps organizations create crisis plans.
For The Record
Statements of interest to PR and marketing professionals from brands, organizations and individuals. Dates of articles in PR News that refer to the statements are enclosed in editor's brackets. Items are arranged in chronological order, with the latest items listed first.
A Feb. 28, 2018, statement by the U.S. Olympic Committee announcing "significant changes to further protect athletes." The news release also announces the resignation of CEO Scott Blackmun, who, it said, was stepping down due to "ongoing health issues resulting from prostate cancer." Since Blackmun is widely acknowledged to have ignored for years complaints about the sexual abuse of gymnasts by Dr. Larry Nassar, the statement is a classic example of an organization's attempt to obfuscate the truth.
A Feb. 26, 2018, statement by FedEx regarding its stance on assault rifles and the N.R.A.
A Jan. 16, 2018, letter from BlackRock Chairman/CEO Larry Fink to CEOs about CSR
A Jan. 6, 2018, letter from JANA Partners and the CA State Teachers' Retirement System urging Apple to consider the damage iPhones are having on children and teens.
Twitter's Dec. 18, 2017, Rules for Reducing Hateful Conduct and Abusive Behavior. The rules contained in this policy fueled critics' charges that President Trump's Twitter account should be silenced when he tweeted belligerent messages about nuclear war with North Korea. [See PR News, Dec. 19, 2017 and Jan. 9, 2018]
Celebrity chef Mario Batali's Dec. 11, 2017, initial statement re allegations of sexual misconduct. A subsequent message from Chef Batali in his newsletter of Dec. 15, 2017, re-used the previous apology but also included a holiday cinnamon bun recipe, which critics felt was inappropriate given the situation. [See PR News: Dec. 19 and Dec. 12, 2017]
PBS host Charlie Rose's Nov. 20, 2017, statement re allegations of sexual misconduct. [See PR News: Nov. 21, 2017]
Comedian/actor/producer Louis C.K.'s Nov. 10, 2017, statement re allegations of sexual misconduct. [See PR News: Nov. 15, 2017]
A timeline of statements United Airlines issued in April 2017 reacting to the forced removal of Dr. David Dao from one of its flights on April 9, 2017. Initially, United failed to apologize; the next day CEO Oscar Munoz apologized, but did so without mentioning Dr. Dao and apologized for having to “re-accomodate...customers." Later in the day he changed course.
Equifax's Sept. 7, 2017, initial statement re its mid-May 2017 data breach that compromised 143 million Americans' credit information. [See PR News: Dec. 19, 2017 and Sept. 19, 2017]
BP CEO Tony Haywood tells an interviewer he'd like his life back in the early stages of the April 2010 BP Deepwater Horizon oil spill. [VIDEO]
Influencers (and working with them; see also Social Media Policy below)
FTC Advertising Endorsements (2017)
Federal Trade Commission Documents (2016, Native Advertising: A Guide)
Federal Trade Commission Documents (2016, What People are Asking)
Federal Trade Commission Documents Re Online Advertising and Influencers (Dotcom Disclosures)
Coca-Cola Journey: An amazing amount of information here, although overwhelming at times and you must sign away your life to send a message to a press contact. Still it is a relatively friendly site for journalists.
ESPN Media Zone: Keeping media informed about this huge and diverse company is difficult, but the Bristol folks do it well with traditional outreach and their mediazone site.
Red Bull Content Pool: In common with Coca-Cola and ESPN, this media area feels a bit like a fan site. On the other hand, it’s graphically pleasing and we like how media members can click on a story and be offered photos and other content to supplement their work.
Internal Communication and Team Building
Live Presentations to Learn By
James Howard Kunstler: The ghastly tragedy of the suburbs (There is some profane language here, but it serves to underscore the passion Kunstler has for his topic.)
Hans Rosling: The best stats you've ever seen (The word data often is feared when it comes to presentations. But data can be extremely engaging; you just have to present it in an effective form.)
Joe Smith: How to use a paper towel (What makes this odd little talk so engaging? Its pure practicality. You can walk away from this and immediately put it into action, making a small part of your life more efficient.)
Benjamin Zander: The transformative power of classical music (Enthusiasm, humor and relatability are key in this presentation about getting an audience to understand and appreciate something foreign to them.)
The State of Data-Driven Communications Strategies: A 2017 report from PR News and PublicRelay.
AMEC's Integrate Evaluation Framework: A framework that helps PR professionals put the Principles (see above) into action.
AMEC's The PR Professional's Definitive Guide to Measurement (2017): A terrific resource for measurement.
Media Relations (see also Interactive Newsrooms above)
An excellent example of an interactive press release.
Media Pitching and Media Relations Training
PR News Exclusive Research
Reputation Management (see also CSR above)
IBM's Social Computing Guidelines: The essence of these guidelines came from IBM employee contributions in 2005.
National Labor Relations Board (NLRB) and Social Media: An important one-pager for brand lawyers and communicators. It concerns brands' social media policies and whether or not they infringe on employees' freedom of speech rights.