This piece is excerpted from Maura Fitzgerald's article "Making the Most Out of Broadcast: Turning Your Exec Into a Media Star" in the PR News Media Training Guidebook, Volume 6.
Dress:
■Dress conservatively. For men, a dark suit and blue shirt is best. Avoid loud ties or ties with small patterns. For women, wear a dark-colored outfit in solid colors.
■Don’t wear white. It casts unflattering light on the face and causes problems for TV cameras.
■Men should unbutton their suit jacket while seated, button it when standing. Sitting on the back of the suit jacket will help create a wrinkle-free line.
■Most studios are cold until the lights are turned on, and then become quite warm. Mid-weight clothing is the most comfortable choice.
■Don’t wear large, shiny or noisy jewelry.
Subscribe to PRNEWS for unlimited access to all digital intelligence, exclusive reports and more. Learn More.
CRISIS INSIDER
Access to all Crisis Insider articles, quarterly reports and valuable blueprints for crisis management.
$29
Per Month Lowest Price
PLATINUM
Best Value!
Unlimited access to all Premium and Crisis Insider articles and monthly reports.
First Year Offer
$68
Per Month
Already a subscriber?