At the end of 2015, Arby’s same-store sales increased 8.1%, outpacing a comparable set of Quick-service restaurants (QSR) by an estimated 5.5% during the same period. While it might seem that this happened overnight, several elements were in place that helped prompt the brand find its voice.
To continue reading this article, please log in or become a PR News subscriber.
PR News Exclusive Content Subscription Required
New Users: Subscribe
This content is accessible to PR News subscribers only. Not a PR News subscriber?
Become one today and get access to great content in every issue, plus archives and special reports.
Subscribe Now
To order by phone or email, please contact the Client Services department at 888-707-5814;
clientservices@accessintel.com.
