This piece is excerpted from Andy Gilman's article "Top Execs Don’t Have Much Time for Coaching: Focus on These 3 Tips" in the PR News Media Training Guidebook, Volume 6.
Question: When is the best time to communicate a message during an interview? Answer: Whenever you can. There are three easy places to insert messages. At the start, during the interview and on the last question:
1. At the start, frame the subject. One of our clients is very assertive when he starts an interview. First, he prepares. Then he will start: “I know you have many questions for me. If you want to ask, go ahead. However, I just came back from a customer presentation that is close to the topic you want to discuss. We spent 45 minutes on 2 slides.
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