The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators.
As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.
Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.
With this year’s holiday season in full effect, CrowdTap polled 3,000+ men and women to explore the evolving role of social media during the holiday shopping season. They explored where users are looking for inspiration, seeking promotions and sharing their purchases as well as what influences purchase decisions the most.
As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).
We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out.