Less Is Not More

January 5th, 2015 by

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

First Thought, Best Thought

January 5th, 2015 by

“Most of all, I think it is important to believe in what you are doing and in the people who are doing it. If the leader does not have passion for the enterprise, then you cannot expect others to follow.”

Beyond 140 Characters: Tips for Long-Form Writing

January 5th, 2015 by

If you can’t say it in 140 characters or fewer, does it need to be said? It does. Public relations is not a 140-character profession.

5 Rules for Creating Killer Content on Social Media

December 30th, 2014 by

Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.

Infographic: Social Media’s Impact on Holiday Shopping

December 23rd, 2014 by

With this year’s holiday season in full effect, CrowdTap polled 3,000+ men and women to explore the evolving role of social media during the holiday shopping season. They explored where users are looking for inspiration, seeking promotions and sharing their purchases as well as what influences purchase decisions the most.

Social Media or Bust

December 22nd, 2014 by

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.

Two New Arrows for Your Public Relations Quiver

December 22nd, 2014 by

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).

7 Public Relations Trends to Watch in 2015

December 19th, 2014 by

We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out.

Infographic: 15 Digital Trends to Watch in 2015

December 17th, 2014 by

Whether you’re a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it’s a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015.

A New Lead

December 15th, 2014 by

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.