PR News Survey: Nonprofit Communicators Got Salary Relief in ’17; Integration Down the Road

March 13th, 2018 by

We take another dive into the new PR News Salary Survey to look at where nonprofit communicators and PR firm staffers rank in terms of base salary. We begin by looking at integration of communications and marketing. It turns out that integration of the two units is a bit farther down the road than you might think.


PR News Survey: Communicators Largely Satisfied With Salaries; 75% Got Raises in 2017

March 6th, 2018 by

Is the glass half full for communicators? The just-released PR News Salary Survey of some 900 communicators shows PR pros seem to be a satisfied group in terms of the money they make for the work they do. Base salaries best the average for American professionals and raises are rewarded often, although most are modest. On the other hand, more than a few communicators told us they weren’t completely satisfied with their salary. Finding the right balance of salary, bonuses, soft benefits and intangibles to recruit and retain the most talented staffers is an issue that adept communications leaders will continue to address.


Data: A Look at Purchasing Decisions Broken Out by Category and Gender

March 6th, 2018 by

It is obvious that who buys what is of critical importance to marketers and communicators. Statista’s newest consumer survey looked at that question from a gender perspective and found plenty of traditional assumptions remain valid. It also found a surprise or two, meaning the quest for knowledge of your audience remains an important challenge.


PR News Data: 30% of PR Pros Say It Would Take a Crisis for C-Suite to Fully Buy Into PR’s Value

February 6th, 2018 by

As a communicator, you know what you and your immediate colleagues think of you. But what about the C-suite? Do its members consider PR highly valuable or would it take a reputation crisis to make them realize communications is a valuable part of any company? That’s what we asked some 200 communicators.


What the Data Revolution Means for Brand Communicators

January 23rd, 2017 by

Fundamentally our profession is about people—understanding how they feel and behave, what they want and where their concerns and interests lie, and adapting the organization accordingly. It’s almost counterintuitive that cold, unfeeling data can help us engage more authentically and effectively with humans. But evidence literally is all around us.


Brand Execs Say Integrated Communications Leads to Data Sharing and Digital Transformation

September 26th, 2016 by

Integration of communications and marketing is more than just a good thing to do, it’s critical to success in the digital age, a new report from The Conference Board says. The report is being sent to Conference Board members later this week. It was provided by The Conference Board exclusively to PR News Pro.


Twitter Still a Powerhouse for B2C: Engagement, Video Engagement Both Up 300% in Q2

August 8th, 2016 by

B2C brands don’t seem to be listening to tales of gloom about Twitter, at least not the brands that have the most consumer engagement, according to data provided exclusively to PR News by Shareablee.


Search Results the #1 Press Release Goal for 25% of PR Pros, Yet 40% Take a Pass on SEO

July 11th, 2016 by

It’s rare when significant parts of business, government or sports change dramatically. Incremental change is far more common. Yet we find both incremental and significant change in a new Nasdaq Corporate Solutions/ PR News survey of nearly 400 communicators regarding press release distribution and SEO. Nearly 75% of those surveyed last month said the most important objective of sending a press release is to “generate media interest and/or press coverage.” That’s a traditional reasoning. Yet a full 25% said their top priority in sending out a release is “to be seen in web search results” [see infographic and chart on page 4]. That finding about SEO seemed inconsistent with another result: nearly 40% said they fail to consider SEO when it comes to allocating time and resources for press releases. In other words, while PR pros want their press releases to be found in web searches, nearly half are ignoring SEO when they prepare their releases.

The Week in PR

June 20th, 2016 by

Scrap the App:We seldom get a pitch like the one we received June 15. An email promised that a new study contained “qualitative and quantitative data” revealing “that women would rather forego sex AND makeup… Continued


APCO Report: Pharmaceutical Industry Shows Reputation Can Be Complex Calculation

May 16th, 2016 by

You had to love the photo of a baseball catcher falling, heels over head, which CNBC ran on its site accompanying a story about pharma brand Valeant ( PRN , Mar 28), whose stock fell 5%+ May 12. The decline