“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.”
There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.
Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization).