Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing. Engagement on financial services’ social channels grew 28 percent between February and April, compared with the same period in 2014, according to an social media analytics company Shareablee, which generated these figures exclusively for PRN. Among the top social brands in the financial sector, three themes dominated engagement: community building, thought leadership and humor. “Humor takes a top spot across [financial services’] rankings,” said Tania Yuki, CEO of Shareablee. “Aflac’s #DuckLife offers a humorous glimpse into a day in the life of the Aflac Duck [and] Allstate’s ‘Mayhem’ character continues his witty take on sales and auctions, capturing the most actions for the brand.”
This article originally appeared in the June 8, 2015 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.