When one of the top ballet companies in the world, the Paris Opera Ballet, decided to perform seven shows in Chicago last summer, the Windy City’s arts patrons were ready to fork over for tickets, while the Harris Theater for Music and Dance set its sights on reaching well beyond the 1,500 people it could fit into its house for a performance.
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How To Spending on Social a Long, Hard Slog
November 4th, 2013 by PRNEWSDespite the constant drumbeat throughout PR and marketing precincts to ramp up spending on social platforms, nearly 60% of senior-level PR executives said they are spending between just 1% and 5% of their overall revenue on social media, according to an exclusive study for PR News conducted by PR consultancy StevensGouldPincus.
PRSA Annual Meeting Characterized By a Sustained Look Into the Future
November 4th, 2013 by PRNEWSTalk about reeling them in. At the Public Relations Society of America’s 2013 International Conference last week in Philadelphia it was standing room only for two separate work sessions focusing on how PR pros can deploy video to enhance their communications strategy.
High Demand from Consumers For Honesty and Ethics; Twitter Now De Riguer, But What About Other Channels?
November 4th, 2013 by PRNEWSCan Handle the Truth: More than two-thirds of consumers in the U.S., UK and China place a high value on honesty and transparency, according to a recent Cohn & Wolfe study.
The Real Value of PR to IR Lies in a Better Understanding of Pipeline
November 4th, 2013 by Bob PearsonI’ve worked alongside some of the best investor-relations professionals in the business. They are smart, focused and often jaded about the value that public relations can bring to the party. And in many cases, quite frankly, they are right.
Break Out the Crystal Ball: 20 Marketing Trends for 2014 (Infographic)
November 1st, 2013 by Caysey WeltonHard to believe, but 2014 is just around the corner. Planning is underway, budgets are being set and it seems that marketers will be pivoting their focus next year to meet the demands of the digital consumer.
5 Tips to Reach Millennials and Drive CSR Engagement
November 1st, 2013 by Brian KellyWhat are the best ways to reach Millennials? It’s a hot topic right now, and will only get hotter as Millennials move into decision-making roles. This means that PR pros need to get a handle on it now.
Reflections on the State of PR, Via the PRSA Annual Meeting
October 31st, 2013 by Matthew SchwartzI attended the Public Relations Society of America’s annual meeting this week in Philly, and as so often happens when you get out into the field to listen, think and discuss things with your peers, I came back to the office with some valuable new perspectives. The event itself left few stones unturned regarding the […]
Virgin America Spins Drab Safety Information into Dynamic Brand Content
October 31st, 2013 by Caysey WeltonVirgin American has given passengers (and Internet users) a reason to actually pay attention to the FAA-mandated pre-flight safety instructions. The brand recently rolled out a five-minute safety video that puts a whole new spin on safety.
6 Tips for Visual Storytelling Mastery
October 29th, 2013 by Steve GoldsteinThe story you want to tell should lead image design, not the other way around, says Pete Ternes, senior social media and corporate reputation strategist for General Motors.