There is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day.
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Younger PR Professionals Look For Both Flexibility and Fulfillment
October 21st, 2013 by Glynn MurphCase Study: The Ritz-Carlton Co. Leverages a Distinct Twitter Feed To Promote its Corporate Social Responsibility Program
October 21st, 2013 by PRNEWSEarlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.
Marketing and PR Recipe For Revenue Gravy
October 21st, 2013 by Debbie Qaqish“Click.” Did you hear that? That’s the sound of a switch turning on as PR professionals realize they can make revenue gravy.
PR Teams Build Internal Newsrooms As Communications Strategies Shift
October 21st, 2013 by PRNEWSSeeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.
Who Should Manage Your Social Media Programs? Content Marketing Moving to Core of PR Strategy
October 21st, 2013 by PRNEWSCompany executives are divided on who should manage their social media properties. Nearly 39% said the responsibility should be left to the public relations and communications team, while 35% said it should be left to marketing, according to a recent survey by The Creative Group.
How To Demystify The Power of Big Data
October 21st, 2013 by John RoderickBig business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage Partners, 91% of executives said their organizations have Big Data initiatives planned or in progress.
PR News Announces Digital PR Awards Finalists
October 21st, 2013 by PRNEWSWhether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013).
Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?
October 18th, 2013 by Brian KellyDoes it ever advance your communications mission to get into a public dispute that attacks journalists?
7 Ways to Build a Following on Instagram
October 18th, 2013 by Steve GoldsteinIf you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram.
Not so Fast, Twitter. Pinterest is Driving More Traffic for Publishers
October 17th, 2013 by Caysey WeltonDespite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.