Topics

The U.S. Presidential Library system began in 1939 and was developed to create living archives chronicling each president’s years in office.

Content marketing is quickly changing how public relations (PR) agencies engage target audiences and how they can demonstrate their value to clients.

As a PR pro, writing is arguably your most important tool. But keeping that tool sharp is a never-ending commitment.

Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away.

With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.

The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself.

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued

Most communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end.

The contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to.

Butterflies in your stomach. Dry mouth. Fantasy of escaping through the back door. It’s inevitable: at some point in your career, you’ll need to speak in front of an audience. Whether at a small meeting, a conference, a general session, on a panel, or on your own. For most of us, it’s about getting out […]