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The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.

It’s practically a given that Southwest knows how to handle itself in good times and in bad—yesterday’s electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad.

Are there advantages that midsize PR agencies hold over larger firms? Denise Vitola seems to think so and outlines some reasons why.

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.

Today, good management of a crisis means avoiding being named the “Most Hated Person in the World.”

Each year, we survey thousands of team members to gauge their satisfaction with internal communications.

The killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction.

Nissan and its agency partner TBWA saw an opening for a clever campaign when Ferrari issued a cease and desist to musician and automotive enthusiast Deadmau5, who had given his Ferrari 458 Italia a custom meme-inspired makeover.

We asked our social media followers just what the hardest thing about PR is for them. And we got back some good answers. Perhaps you can recognize your own pain points on this list.

Another Twitter change debuted on Tuesday, Oct. 6, at 12:01 a.m.—“Moments,” a pastiche of videos, tweets and photos of trending stories and events.