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Personalized email pitches are a great way to start and cultivate relationships with the media, so use these guidelines to make your pitches stand out from the rest.

There is still time for social media communicators to prepare for Facebook’s imminent “Dislike” button.

Here are some solid PR tactics internal communicators can rely on to effectively engage with company employees.

Even though it’s a cliché at this point, the importance of visual storytelling cannot be understated. The truth of that statement becomes more evident when you throw social media into the mix.

When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.

As companies turn increasingly to Instagram to develop their brand, it’s essential to tap into this platform’s powerful scene of social media influencers.

We asked journalists and PR pros about ways to build better relationships with each other.

While many maturing social media channels are moving to a pay model, only about half of the PR News community says it is paying to boost social media posts, a new survey of some 200 PR professionals showed

We asked the PR News community on Twitter to name their favorite thing to do on a rainy day when they’re not working. Here are some tantalizing suggestions, if you’re looking for easygoing inspiration.

Perhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation.