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On the long-awaited date that was once seen as “the future,” brands are getting their name out there by capitalizing on love for a movie.

PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?

It’s said that good things and bad happen in three’s. Sometimes in two’s, and a few times they’re mixed, good and bad. Recently several events happened in quick succession and while not good or bad, the contrast between them was stark and yielded a bevy of lessons from a PR and marketing standpoint. Last Saturday […]

It’s said that good things and bad happen in three’s. Sometimes in two’s, and a few times they’re mixed, good and bad. Recently several events happened in quick succession and while not good or bad, the contrast between them was stark and yielded a bevy of lessons from a PR and marketing standpoint. Last Saturday … Continued

It’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal.

Southwest Airlines’ social business org chart.

Amazon earned some positive press by admitting to a flaw, tackling it head on, and ultimately siding with consumers in a very public way.

As a writer, your goal is to break the boundaries of your own voice, so you can write with a fresh perspective.

It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account?

The question everyone seems to have is: How do I grow and succeed? Here are seven tips to consider.