Media Relations


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Big Shift in PR Pros’ Perceptions and Use of Releases

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.

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Release Me: The New Rules of News Releases

Best practices for writing and targeting that time-hallowed news offering—the press release | MORE »

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Leveraging Twitter For Media Relations

How two different brands are using Twitter for their media relations efforts. | MORE »

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Writing for the Web: Best Practices

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines: | MORE »

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How To Leverage the Reach of Local Newspapers

The reports of newspaper’s impending demise have been greatly exaggerated. The most hallowed of traditional  media can still be an effective tool for PR campaigns. | MORE »

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NonProfit PR Awards: Media Relations Campaign: >$50,000 Budget

This year’s finalists for PR News’ Nonprofit PR Awards raise the bar for doing well by doing good. The following winner and honorable mentions in the media relations campaign (over $50,000) is no exception to the rule. | MORE »

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Biz Goals & PR Contributions: A PR News/BurrellesLuce Survey

According to a survey of more than 400 communications professionals conducted by PR News and BurrellesLuce, the two most important media categories that help execs attain their goals are print and broadcast (38% and 24%, respectively), with social media coming in fourth at 15%. | MORE »

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How to Socialize a Brand as Media Platforms Converge

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts. | MORE »

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Publicity Stunts Still Have Value

If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age. | MORE »

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Communicating CSR/Sustainability Through Speaking Activity

An excellent way of generating media attention for your CSR activities is through a speakers program. | MORE »

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