Media Relations

2012 CSR Awards: Media Relations

April 17th, 2012 by

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Time to Adopt the Newsjacker’s Motto: Always Be Prepared

April 9th, 2012 by

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

Time to Adopt the Newsjacker’s Motto: Always Be Prepared

April 9th, 2012 by

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

Huffington’s New Role and the Invisible Hand of Media Relations

April 6th, 2012 by

The New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL.

Huffington’s New Role and the Invisible Hand of Media Relations

April 6th, 2012 by

The New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL.

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.