Media Relations

5 Steps to Crafting Perfect PR Pitches For your Small Business

April 27th, 2012 by

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

5 Steps to Crafting Perfect PR Pitches For your Small Business

April 27th, 2012 by

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

The Silent Killer in Press Releases

April 27th, 2012 by

Basic fact-checking can save you—and your media contacts—a world of grief.

The Silent Killer in Press Releases

April 27th, 2012 by

Basic fact-checking can save you—and your media contacts—a world of grief.

How to Harness the Power of the Exclusive Story

April 23rd, 2012 by

With the right strategy, an exclusive can make your story’s importance rise significantly.

How to Harness the Power of the Exclusive Story

April 23rd, 2012 by

With the right strategy, an exclusive can make your story’s importance rise significantly.

6 Things Steve Jobs Taught Us About Writing Press Releases

April 19th, 2012 by

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.

6 Things Steve Jobs Taught Us About Writing Press Releases

April 19th, 2012 by

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.

2012 CSR Awards: Recycling

April 17th, 2012 by

Co-Winner: HanesBrands and O’Malley Hansen Communications – Using Green for Good in Latin America HanesBrands has a significant manufacturing presence in El Salvador, Honduras and the Dominican Republic and focuses CSR efforts there in two… Continued

2012 CSR Awards: Media Relations

April 17th, 2012 by

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.