Media Relations

Media Relationships a Big Factor in Taking on Controversial Clients

May 7th, 2012 by

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

How to Prevent Event Snafus With Proper Planning

May 7th, 2012 by

Anticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

6 Tips for Optimizing News Releases for Social Media

May 2nd, 2012 by

Revamp your traditional press release templates at your organization with these six tips from Meritus Media’s Sally Falkow.

6 Tips for Optimizing News Releases for Social Media

May 2nd, 2012 by

Revamp your traditional press release templates at your organization with these six tips from Meritus Media’s Sally Falkow.

Facebook Stocks Up on Feel-Good Capital in Advance of IPO

April 30th, 2012 by

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool."

Tip Sheet: Make the Changing Media Paradigm Work for You

April 30th, 2012 by

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

Tip Sheet: Make the Changing Media Paradigm Work for You

April 30th, 2012 by

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

PR News/Cision Study: PR Pros Favor Twitter for Media Relations

April 30th, 2012 by

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.