Media Relations


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Tip Sheet: How to Choose a Monitoring & Measurement Firm

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies. | MORE »

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Going Long Term: 4 Tips for Sustaining a PR Campaign

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage. | MORE »

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Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why? | MORE »

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Allred’s E-Mail Mistake Does Damage to Reputation

By accidentally revealing a media list of 380 people, attorney Gloria Allred did little to dispel a gnawing reputation issue. | MORE »

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Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts. | MORE »

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Sponsorship Measurement: 4 Ways to Prove Positive ROI

Jim Andrews, SVP of content strategy at sponsorship consulting company IEG, provides four tactics to measure sponsorship success against business goals. | MORE »

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Do-It-Yourself PR Essentials for Small Businesses

PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank. | MORE »

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Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s Story

Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media. | MORE »

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How to Improve Press Release Search and Readability

PRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences. | MORE »

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Former Times Chief’s New Gig Further Blurs Media/PR Divide

Former New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer. | MORE »

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