To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.
Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.
The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.
Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.
Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.
When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.
Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.
Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New Jersey
In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction.
Delta Air Lines had to resort to a policy change and two public statements to manage the flow of negative comments after a video created by angry U.S. soldiers went viral.