Media Relations

Knowing how to make your subject line both succinct and magnetic will give your pitch an edge right off the bat and help you cross the that first bridge with the media—getting them to open your message.

For professional communicators, especially those who work in the sports world, The Players’ Tribune offers yet another example of how the media are becoming more siloed and, at the same time, more open and direct.

If you encountered a longer-than-usual line at your local Starbucks, Dunkin’ Donuts or McDonalds today, you should at least have a free cup of coffee to show for it. Today is National Coffee Day, an unofficial holiday that many coffee chains are celebrating by giving away free cups of joe.

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products?

I was moderating a PR News session in Boston on communicating with journalists, and I thought it was going rather well. We had two veteran PR pros and two veteran journalists (one a broadcast journalist,… Continued

By goading ESPN into suspending him and having that story—not the story he told on his podcast—turn into national news, Simmons further exacerbated the NFL’s troubles and and complicated its relationship with its compliant television partner.

Even the most well-written release, loaded with brilliant assets, won’t deliver if no one opens your email. So how can you increase the chances that your release will stand out from inbox clutter?

Baltimore Ravens owner Steve Bisciotti’s choice of “big fail,” a tired phrase often used in memes, to describe the major flaw in his organization’s handling of the Ray Rice controversy was a cringeworthy moment. Here are 7 other phrases, clichés and jargon to avoid in your public speaking or writing.

While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message. And, ultimately, they want that message to lead to more sales for their organization.

Measurement is one of those irrefutable initiatives in the PR and marketing world.  You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many… Continued