Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.
Media Relations
3 Tips for Writing a Catchy Lede
August 8th, 2014 by Steve GoldsteinBeth Monaghan, principal and co-founder of agency InkHouse, and a presenter at PR News’ Aug. 15 webinar, “How to Write Effective Press Releases That Serve Your Brand & the Media,” offers three approaches to ledes you should consider.
Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists
August 7th, 2014 by Steve GoldsteinGinger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.
Media Consolidation Creates New Opportunities for PR Pros
August 4th, 2014 by PRNEWSAs the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets.
4 Ways to Get a Reporter to Pay Attention to You
August 4th, 2014 by Diane SchwartzBack in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone. If only today’s reporters had… Continued
Using Media Elements to Rebrand Environmental Group
July 28th, 2014 by PRNEWSWhile the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.
6 Ways to Make Brand Journalism Work for You
July 24th, 2014 by Richard BrownellThe best way to generate content that is useful and sharable is to practice brand journalism.
Frito-Lay Crowdsources Potato Chip Flavors, But One Detail Might be a Buzzkill
July 24th, 2014 byFrito-Lay CFO Hugh Johnston told the AP that the new flavors are more profitable for the company because they put “maybe an ounce or two less” chips in the special bags but charge the same price as a standard bag.
Stephen Colbert Generates Positive PR for Authors—and Himself—in Hachette-Amazon Dispute
July 23rd, 2014 byTwo debut Hachette authors are enjoying the “Colbert bump,” a phenomenon already known in the publishing world whereby books written by authors who appear on “The Colbert Report” see an increase in sales.
PR Lessons from a Growing Meat Scandal
July 22nd, 2014 by Matthew SchwartzA suspect meat scandal in China is getting worse. The growing scandal surrounding Husi Food should focus the mind of communicators when it comes dealing with global supply chains and crafting a contingency plan for when a crisis ensues.