Media Relations

2012 CSR Awards: Green PR Campaign

April 17th, 2012 by

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued

2012 CSR Awards: CSR on a Shoestring

April 17th, 2012 by

The French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.

2012 CSR Awards: CSR on a Shoestring

April 17th, 2012 by

The French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Time to Adopt the Newsjacker’s Motto: Always Be Prepared

April 9th, 2012 by

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

Time to Adopt the Newsjacker’s Motto: Always Be Prepared

April 9th, 2012 by

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

Huffington’s New Role and the Invisible Hand of Media Relations

April 6th, 2012 by

The New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL.