Media Relations


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Low CEO Visibility: Is PR at Fault?

While conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust, data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage by top media outlets is severely lacking. | MORE »

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Pause Before You Publish: Lessons From Dan Gilbert’s ‘LeBron Letter’

From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive. | MORE »

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Message Control: Changing the PR-Journalist Dynamic

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency. | MORE »

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Case Study: Baby Giraffe and PR Help Solve Zoo Budget Impasse While Curbing Outcry Over Threat of Animal Sacrifices

Unfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein. | MORE »

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Hoax Releases Hit Newswire Services

Two phony press releases hit PR Newswire and Business Wire, causing a change in release submission policy. | MORE »

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Use Community Access TV to Get Your Message Out

For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform. | MORE »

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One-Question Survey: Define a Good Relationship With the Media

In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response. | MORE »

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Media Relations Forum: Rule No. 1—Make Journalists Do Their Job

Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum. | MORE »

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How To Extend the Reach of Your E-Newsroom

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry. | MORE »

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PR News Roundtable: In Media Relations, How Social Do You Go?

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage. | MORE »

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