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Media Relations
Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’
October 30th, 2014 by Steve GoldsteinWith his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.
Taco Bell ‘Blacks Out’ Its Social Media Presence to Promote a New App
October 29th, 2014 byWhether or not you’re looking to chow down on a chalupa anytime soon, you have to admit that Taco Bell’s social media black out is creative. In a welcomed break with many brands’ social strategies, it’s also not obtrusive or annoying.
Taylor Swift Backlash Could Be a Case of No Such Thing as Bad Publicity
October 28th, 2014 by Matthew SchwartzNYC and Co. should send thank-you notes to some of the New Yorkers who are now disparaging Swift as a spokesperson for New York City.
Facebook Wants to Host Publishers’ Content Directly on Its Mobile App
October 27th, 2014 byPublishers relinquishing control of their distribution method may seem unlikely now, but having a reliable high-speed Internet connection in your pocket seemed pretty unlikely just a few years ago, too. For publishers, going to where the people are has never been a bad idea—and they are undoubtedly on Facebook on their mobile devices.
Crisis Communications at Work in NYC Ebola Case
October 24th, 2014 by Richard BrownellLast night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.
Facebook’s Mark Zuckerberg Can Speak Fluent Mandarin
October 23rd, 2014 byMark Zuckerberg showcased his Chinese skills on Wednesday to the amazement of a crowd at Beijing’s Tsinghua University, conducting a 30-minute Q&A session entirely in Mandarin.
No Apologies in PR Council Rebranding
October 22nd, 2014 by Steve GoldsteinAt yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m sorry” is used too freely by women, according to Rafferty. It’s usually a thoughtless preamble to a statement or mere […]
No Apologies in PR Council Rebranding
October 22nd, 2014 by Steve GoldsteinAt yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m… Continued
5 Ben Bradlee Quotes for Communicators to Live By
October 22nd, 2014 by Richard BrownellBen Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.