Measurement is one of those irrefutable initiatives in the PR and marketing world. You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many… Continued
Media Relations
Did CBS Take Low Road by Canceling Rihanna?
September 12th, 2014 by Richard BrownellSkirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.
PR Insider: 7 Ways to Turn Event Insights into Media Coverage
September 11th, 2014 by Brittany BevacquaNot every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader.
Amid Product Launch Day, Apple Needs to Change the Narrative
September 9th, 2014 by Matthew SchwartzAs Apple prepares to roll out some new products the computer giant needs to try and alter the media narrative now taking shape that the company may be losing its mojo.
PR Insider: 7 Types of Content Reporters Want in a Press Release
September 5th, 2014 by Serena EhrlichThe Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.
‘Meet the Team,’ Ferguson and PR’s Diversity Problem
September 2nd, 2014 by Diane SchwartzTake a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding… Continued
NFL’s New Domestic Violence Policy: From Bad PR, a Second Try
August 29th, 2014 by Richard BrownellThe NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.
5 Mistakes That Guarantee a Journalist Will Never Talk to You Again
August 27th, 2014 by Mark RenfreeWhether you’re talking to a community newspaper reporter or a renowned correspondent for a broadcast network, these connections are critical to success.
The Ice Bucket Challenge: PR Takeaways From a Sensation
August 25th, 2014 by PRNEWSNearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.
4 Tips for Effective Integrated Marketing Messages
August 20th, 2014 byPositioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service.