Media Relations

Calling Out Reporters a Tightrope Act Thanks to the 24/7 News Cycle

November 15th, 2010 by

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.

Keep Press and Analysts Engaged in Internet-Driven Media Cycles

November 12th, 2010 by

A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.

Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign

November 8th, 2010 by

Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit.

How to Craft Verbal ‘Keepers’ and Trim the Messaging Fat

November 8th, 2010 by

Short and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts.

Press Conference Confusion: Learn From Media Relations Mistakes

October 29th, 2010 by

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.

Beer and Politics: Latch Onto an Issue That Resonates

October 25th, 2010 by

The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.

Translating Complex Science Topics Is Really an Art

October 25th, 2010 by

To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.

Navigating a Crisis: Don’t Get Defensive, Stick to Your Guns

October 25th, 2010 by

Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story.

Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story

October 18th, 2010 by

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.

Charting the Industry: Do Product Stories Rule in Recession?

October 18th, 2010 by

Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.