Media Relations

Case Study: The Pop Heard Round the World: Global Media Push
 Propels Bubble Wrap’s 50th Anniversary Celebration

April 11th, 2011 by

How do you give proper props to packaging material? If it’s the iconic brand Bubble Wrap, you get the media’s attention through a clever press kit and knowledgeable spokespeople.

Crisis Comms Online: Keep Pushing And Please Don’t Feed the Trolls

April 4th, 2011 by

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.

Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

April 4th, 2011 by

In a quest to curb the use of plastic grocery bags, the Bay Area nonprofit group Save the Bay went mano y mano with the deep-pocketed plastics industry, and was successful in spurring action among the public and government officials.

Tip Sheet: How to Pick the Right Crisis Comms Counsel

March 28th, 2011 by

In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.

Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort

March 28th, 2011 by

Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%.

Media Mix-ology: Start With Science And Add a Splash of Intuition

March 21st, 2011 by

Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.

Taking Trading Cards on the Road: Tips for Mobile Tours

March 15th, 2011 by

Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group.

Key PR Lessons From the Financial Overhaul Battle

March 9th, 2011 by

When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption.

2011 Legal PR Awards: Holland & Knight Takes Media Coverage Honor

March 8th, 2011 by

After Republicans flexed their muscles in the 2010 midterm elections, it was time for Holland & Knight to flex theirs by putting partner Kathryn Lehman in the media spotlight.

PR News Honors Winners of Legal PR Awards

March 7th, 2011 by

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.