Media Relations


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Three Steps to Marketing Success for Small Businesses

For small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted, … | MORE »

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The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons

Andy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have … | MORE »

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Five Simples Rules for Handling the Press When in Crisis Mode

Imagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do … | MORE »

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Mitigating Confusion Caused by Unofficial Spokespersons

Confusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment.  With the stove piping of responsibilities, most staff has little idea what … | MORE »

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Rules for Successful Crisis Communications

Successful communication, especially in a crisis, requires… •    Implementing media and public communication plans as early as possible (e.g., when enough is known to help prevent additional cases); •    Verifying information and findings and acknowledging … | MORE »

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New Study Shows Global CEO Turnover Increase in Last Year

CEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant … | MORE »

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How to Measure Social Media Relations: The More Things Change, the More They Remain the Same

Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from … | MORE »

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Tip Sheet: Managing Crises Through Social Media

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is … | MORE »

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Corp Communications Chiefs Have Longer Tenures, Says New Study

According to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list.  Also, findings reveal that the professional background, … | MORE »

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Planning Events on a Budget

It seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s … | MORE »

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