Stories by PRNEWS

Lassalle O’Brien Advertising of Baltimore acquired Craig Altschul & Associates Public Relations of Mancester Center, Vermont. The merger is supposed to increase both firms’ market niches in resort, tourism and entertainment marketing. (Lassalle, 802/362-5066)

Roxann Newman and Peter Roussel – an agency specializing in media relations, internal relations, crisis communication and speech writing – has a new name: Neumann Roussel PR. The business also has a new location: 5120… Continued

Communications experts using the Internet to get information for stories or other projects don’t always remember to attribute the information they use to the source, according to a recently released Media Leaders Forum sponsored by… Continued

Investor relations, one of the primary professional genres of many PR programs today, is a lucrative field, according to a recent report, according to a new study. The National Investor Relations Institute, Vienna, Va., reported… Continued

Section Producers Days to Contact/Days to Avoid Methods Comments Sports Stories just don’t focus on what’s happening in professional sports arenas. Highschoolers also the make the cut. Segment Producer: Josie Kamras, Phone: 212/456-5900, Fax: 212/456-7290… Continued

Whoever says fast food and adults don’t mix apparently hasn’t heard of the McDonald’s "mature" hamburger campaign. You know, the one with the grown-up taste, the Arch Deluxe. In an effort to expand its audience… Continued

Behind the highly publicized controversy over the Maryland Motor Vehicle Administration’s authorization of specialty license plates bearing the Confederate Flag is a lesson in crisis communications and media relations. PR NEWS turned to James Lukaszewski,… Continued

Many PR professional associations are finding that using the World Wide Web is a cost effective and efficient way of communicating with their members and doling out information about issues affecting the profession. Because associations… Continued

Gregory R. Venne, former senior corporate PR manager for Polaroid Corp., Cambridge, Mass., has joined Cone Communications as vice president. Cone specializes in consumer marketing and corporate communications. (Cone, 617/227-2111) Bozell PR/New York, has promoted… Continued

More than 100 colleagues, clients and associates met in Des Moines, Iowa, recently to mark the retirement of William J. Fultz, founder chairman of marcom agency Creswell, Munsell, Fultz & Zirbel. Fultz, who has spent… Continued