GOLIN HARRIS EMBARKS ON MEATY CAMPAIGN FOR ARCH DELUXE

Whoever says fast food and adults don't mix apparently hasn't heard of the McDonald's "mature" hamburger campaign. You know, the one with the grown-up taste, the Arch Deluxe. In an effort to expand its audience and round out its menu to tempt adults, the quick-fix burger giant handed its new product to the world, after a much-hyped national multimedia marketing campaign created by Golin Harris Public Relations, in Chicago, and McDonald's Corporation, based in Oak Brook, Ill.