Stories by Kristina Libby, S.W.C.

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Why Agencies of the Future Must Have Distribution Platforms

February 27th, 2017 by

Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms, which provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. If an agency is not actively constructing, acquiring or collaborating on distribution platform strategies, then its future may be short-lived.

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Don’t Fall for These Top Lies About Social Customer Care

February 15th, 2017 by

Social media has become more than another brand marketing platform. For consumers, it has created a front door to directly communicate with organizations and seek support in a timely manner. Nonetheless, it’s clear that many brands have yet to grasp the importance of customer support on social media and what a critical part it plays in overall brand marketing. So let’s debunk the top three myths about social customer care and see how brands can best benefit from having a robust plan.

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4 Lessons From the Biggest Brands on Facebook

February 14th, 2017 by

It can’t hurt to learn from the best, right? We imagine that’s what the team behind Quintly, a professional social media analytics platform, was thinking when they analyzed the habits of the 30 biggest companies on Facebook. The study revealed interesting trends about content, fans and engagement on the Facebook pages of major brands like WhatsApp, Starbucks and Nike.
Here are some major takeaways to help other brands make the most of their Facebook presence.

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7 Key Trends in Online B2B Customer Communities

February 8th, 2017 by

Online communities can deliver a richly rewarding experience for the organizations that create them and the members who participate in them. But as more B2B customer communities crop up, how is this space evolving? Here are seven key trends our research uncovered.

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Lessons For Communicators From the Social Super Bowl

February 3rd, 2017 by

Is anybody paying attention to what’s happening on the gridiron? Who’s on first? Not so slowly the Super Bowl is becoming more and more about social media and brands and less and less about football. If history is an example, there will be far more talk online about the commercials than the game. And this year several prominent brands will be drifting away from TV ads in favor of social media. What can communicators take away from the developments influencing this cultural phenomenon?

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How Your Company Should Plan for a Fake News Attack

January 31st, 2017 by

All brands must have a plan in place to combat a fake news attack. This plan should be four-fold encompassing digital media, PR, influencer marketing and social media—employees in each discipline should be ready to engage at a moment’s notice. The faster a brand can combat the fake news, the better the results will be for mitigating its impact.

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How to Create a Facebook Advertising Checklist in 4 Easy Steps

January 25th, 2017 by

Whether you’re starting your first Facebook advertising campaign or are just looking to increase your effectiveness, taking your social presence to the next level through paid advertising can seem overwhelming. However, a quick checklist can help streamline the process to get your ads up and running faster while providing a focused roadmap for testing and measuring success.

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What the Data Revolution Means for Brand Communicators

January 23rd, 2017 by

Fundamentally our profession is about people—understanding how they feel and behave, what they want and where their concerns and interests lie, and adapting the organization accordingly. It’s almost counterintuitive that cold, unfeeling data can help us engage more authentically and effectively with humans. But evidence literally is all around us.

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PETA, Animal Rights Groups Lead Nonprofits on Facebook During Q3 as Video Engagement Soars

November 21st, 2016 by

Earlier in the month we were surprised when consumer engagement with B2C brands on Facebook during the 3rd quarter (July 1-Sept. 30) was down year over year ( PRN, Nov. 7). The trend continued with nonprofits, this week’s focus. Consumer engagement with nonprofits’ posts on Facebook declined 42% year over year (B2C brands were off just 20%), according to data provided exclusively to PR News Pro by Shareablee. On the upside, video engagement rose 61% vs. the same quarter in 2015. Engagement, or actions, is defined here as the total of likes, comments and shares.

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How Home Depot Engaged Its Workforce By Helping Vets and Communicating Strategically

November 14th, 2016 by

[Editor’s Note: In honor of Veterans Day, we present this case study that combines honoring our nation’s veterans and boosting employee engagement.] It’s undeniable: An engaged workforce can move the needle in any industry. In retail, though, markets continually fluctuate, shopping trends change, economies contract and expand, and it’s the workforce that determines whether a company succeeds and makes a positive impact on the world.