Author Archives: PR News

7 PR Leaders Weigh In on Way Ahead for Subway

We asked PR thought leaders how they would counsel Subway during the next 3-5 months. | MORE »

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Week in PR

Blurry Eyes: The PR community is awaiting the fallout from a federal judge’s decision last week that narrows how TV coverage can be downloaded and shared. | MORE »

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How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It

The secret to building an effective PR team could be to steer clear of PR. | MORE »

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How to Find Business Value in Instagram With Minimal Financial Investments

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business. | MORE »

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How to Write Effective Press Releases That Reporters Will Actually Read

The press release is far from dead. Yet some elements of writing an effective release have changed. | MORE »

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Week in PR

Sandwiching an Apology: Many in PR were marveling at the speed of Subway’s reaction to the upsetting story of its former legendary pitchman, Jared Fogle , who is expected to plead guilty to child pornography | MORE »

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Video Driving Increase in Social Sharing

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.  | MORE »

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Week in PR

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder? | MORE »

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5 Steps to Building a Winning Content Strategy

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience. | MORE »

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How Three Communications Chiefs Hire and Cultivate Winning Digital/Social Media Teams

Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team. | MORE »

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