Author Archives: PR News

How LEGO’s Global Innovation STEM Award Program Cut Through the Media Clutter

The 2014 FIRST LEGO League Global Innovation Award program provides an example of how non-profit organizations can get on the media map and increase awareness with stakeholders. | MORE »

Posted in Media Relations, Premium Content, Subscription Content | Leave a comment

Get Emotional and Watch Fans Share Your Content More Frequently

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee. | MORE »

Posted in Digital PR, Premium Content, Research, Social Media, Subscription Content | Leave a comment

Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless. | MORE »

Posted in Digital PR, Premium Content, Social Media, Subscription Content | Leave a comment

The Week in PR, June 22 – June 26

Lego said last week it plans to invest $150 million during the next 15 years to make its plastic building blocks in a more sustainable way. | MORE »

Posted in Free Content, Subscription Content | Leave a comment

Make Sure Your Message Has a Goal

A lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take internships. You’re not credible without experience. | MORE »

Posted in Career Advice, Free Content, freed up premium content, Subscription Content | Leave a comment

Goals, Spending Help Find Best Social Site for Your Brand’s Message

PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective. | MORE »

Posted in Premium Content, Social Media, Subscription Content | Leave a comment

Analytics Can Help Your LinkedIn Profile

Unlike other social media platforms, LinkedIn is almost exclusively tailored to professional connections, which makes it an effective tool to protect and build your brand online. But are you making the most of it? | MORE »

Posted in Premium Content, Social Media, Subscription Content | Leave a comment

Relevant Content Makes Discovering It Easier

Content discovery, a native ad unit recognized by the Interactive Advertising Bureau, occurs when an ad or paid content link is delivered via a “widget.” Steve Cody, CEO of Peppercomm, said even the best funded combinations of search discovery tools will fall flat “if the content itself is self-serving and intended to sell products and services.” | MORE »

Posted in Free Content, freed up premium content, Social Media, Subscription Content | Leave a comment

4 Tips for Working With External Bloggers

Working with external bloggers is an entirely different process than having staffers blog in-house. Issues include recruitment, work structure, FTC regulations and compensation. Then there’s the question of trust. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Social Media, Subscription Content | Leave a comment

Toshiba Uses Strategic Meetings to Integrate and Boost Communications

When Toshiba America Medical Systems was set to roll out a national advertising and marketing campaign late last year, Charlene DeBar, manager of corporate communications, thought it was an opportune moment | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Subscription Content | Leave a comment