Author Archives: PR News

Avoiding the PR Trap

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.
 | MORE »

Posted in Internal Communication, Premium Content, Social Media, Subscription Content | Leave a comment

A New Lead

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business. | MORE »

Posted in Digital PR, Internal Communication, Premium Content, Research, Subscription Content | Leave a comment

Content Marketing Grapples With Growing Pains

The growing challenge of how to develop (and sustain) content marketing programs was cast into the spotlight earlier this month when Verizon Wireless shuttered its Web publication, SugarString, a little more than two months after its debut. | MORE »

Posted in Digital PR, Premium Content, Subscription Content | Leave a comment

Media Matters

Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences. | MORE »

Posted in Media Relations, Premium Content, Research, Subscription Content | Leave a comment

Revenue Projections

The latest stats from Gould+Partners show top-line net revenue increasing for most of the PR agencies responding to the survey, as “projects” start to perform better than monthly retainers. | MORE »

Posted in Free Content, freed up premium content, Research, Subscription Content | Leave a comment

Case Study: PR Campaign Puts a New Face on Parkinson’s Disease

UCB, a top company in the neurological treatment market, and PR agency Cooney/Waters Group created Parkinson’s “More Than Motion” (MTM), an unbranded campaign designed to align awareness about the lesser known symptoms of Parkinson’s disease (PD)—such as difficulty sleeping and loss of taste and smell—with the goal of fostering an educational and supportive online community. | MORE »

Posted in Free Content, freed up premium content, Social Media, Subscription Content | Leave a comment

Convergence of Marketing and PR to Accelerate in 2015

The pace of change in the PR practice is expected to accelerate in 2015, as more and more communicators take on a strategic role for their companies and clients and online media channels claim an expanding share of marketing budgets. To help you plan for next year, we asked PR pros what they see on the road ahead. | MORE »

Posted in Free Content, freed up premium content, Research, Subscription Content | Leave a comment

Create a Balance Sheet for the C-Suite

The discussion about how PR pros can get a “seat at the table” is a perennial issue. In many organizations there hasn’t been an expectation that PR could or even should drive business results. When you think like a C-suite executive about business value, you can creatively implement meaningful measurements that connect to the overall health of your organization. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Subscription Content | Leave a comment

Communicators Leverage LinkedIn to Raise Awareness

Brands are so enthralled by Facebook, Instagram, Twitter and other consumer-facing social channels that they tend to give LinkedIn short shrift. However, business communicators ignore LinkedIn at their own peril. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Social Media, Subscription Content | Leave a comment

Family Values

Millennials are glued to their smartphones and addicted to social media. But when it comes to what’s important to them, millennials share many of the same values as previous generations. | MORE »

Posted in Free Content, freed up premium content, Subscription Content | Leave a comment