Author Archives: PR News
The Path to Purchase (Increasingly) Starts With Mobile; Employee Relations A Tonic For Workplace Misconduct?
Mobile users reach for their devices early and often to find local information. Companies often find themselves focusing more on external communications to maintain a favorable public image.
The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.
While it’s still a relatively new position throughout corporate America, chief communications officers can command some pretty solid pay.
SELF Launches ‘Workout in the Park’ Game to Make a Brand New Splash in the (Growing) Social Gaming Space
Being the first magazine to market with a social game was a daunting task.
Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.
Social Media and Mobile Video Equal More Web Sharing; Death of Newspapers Greatly Exaggerated (For a Change)
Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.
Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us
Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.
Case Study: Allstate Foundation Builds A PR Campaign To Take The Conversation About Domestic Violence To A Higher Level
The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness.
PR veterans point to some of the key lessons experience brings in the challenging and rewarding work of managing an agency.