Author Archives: PR News

PR Lessons From the Presidential Campaigns

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality. | MORE »

Posted in Crisis Management, Digital PR, Internal Communication, Media Relations, Media Training, Premium Content, Social Media, Subscription Content | Leave a comment

The Press Release Lives. Are Yours Effective?

While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings. | MORE »

Posted in Internal Communication, Media Relations, Media Training, Premium Content, Subscription Content | Leave a comment

If It’s Online It Must be Video

All signs point to online video as the primary way that media publishers engage audiences and capture all-important eyeballs. | MORE »

Posted in Subscription Content | Leave a comment

When Opportunity Knocks

Although I wanted to stay in San Francisco and was fearful of the unknown, I just knew that this was an excellent career opportunity, so I made the move.  | MORE »

Posted in Career Advice, Premium Content, Research, Subscription Content | Leave a comment

Integrating the Comms Function

For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization. | MORE »

Posted in Employee Relations, Internal Communication, PR Agencies, Premium Content, Research, Subscription Content | Leave a comment

The Week in PR

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa. | MORE »

Posted in Crisis Management, Digital PR, Media Relations, Media Training, Premium Content, Social Media, Subscription Content | Leave a comment

Crystal Light Taps Variety at Red Carpet

To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities. | MORE »

Posted in Digital PR, Media Relations, Media Training, Premium Content, Research, Subscription Content | Leave a comment

Communicators Scramble to Consolidate PR Metrics

Long the 800-pound gorilla in the room, PR measurement arguably remains the most nettlesome aspect of business communications, influencing how PR will be treated during budget season as well as PR executives’ job security and performance. | MORE »

Posted in Free Content, freed up premium content, Measurement, Subscription Content | Leave a comment

How to Fuel Your PR Measurement Effort

Call it “analysis paralysis,” wherein communicators get stuck moving from Point A to Point B. The most common problem for measurement is that PR pros are inundated with metrics. Here are some additional tips on making sure PR measurement doesn’t get the best of you (or your budget). | MORE »

Posted in Free Content, freed up premium content, Measurement, Subscription Content | Leave a comment

Survey: PR Still Spotty on Measurement

A PR News survey which questioned 125 PR and marketing executives found that, when it comes to PR measurement and analytics, there remains a significant gap between rhetoric and reality. | MORE »

Posted in Free Content, freed up premium content, Measurement, Subscription Content | Leave a comment