Author Archives: PR News

PR Effort Looks to Put a Stop to Texting While Driving

Sherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving. | MORE »

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Looking for a Happy Medium

A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.
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Map Out Your Messaging Strategies in a Changing Culture

Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
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Platinum PR Awards Finalists Announced

Joining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014. | MORE »

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Case Study: CITGO Kindle Program Helps Kids Turn the Page

To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs). | MORE »

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Communicators Begin to Wed Social Media to E-commerce

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.  | MORE »

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PR News Survey: PR Starts to Take the Lead on Social Media

In the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress. | MORE »

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Tracking Twitter

The number of unique users who are engaged with the microblogging service continues to grow, giving brands and organizations more and more opportunities to drive the conversation. | MORE »

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Proving the Worth of PR by Measuring New Audiences

In order to tie PR to sales, we need to understand the processes by which PR’s outcome (audiences) becomes part of the sales process. | MORE »

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Media Consolidation Creates New Opportunities for PR Pros

As the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets. | MORE »

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