Author Archives: PR News
The 2014 FIRST LEGO League Global Innovation Award program provides an example of how non-profit organizations can get on the media map and increase awareness with stakeholders.
Lego said last week it plans to invest $150 million during the next 15 years to make its plastic building blocks in a more sustainable way.
A lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take internships. You’re not credible without experience.
When Toshiba America Medical Systems was set to roll out a national advertising and marketing campaign late last year, Charlene DeBar, manager of corporate communications, thought it was an opportune moment