Author Archives: PR News
A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.
Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
Joining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014.
To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).
In order to tie PR to sales, we need to understand the processes by which PR’s outcome (audiences) becomes part of the sales process.
As the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets.