It’s one thing to have an active social media strategy. It’s quite another to measure its success and adjust accordingly to achieve program objectives. As VP, audience engagement, for Audubon Society, Elizabeth Sorrell has an intimate knowledge of social media measurement trends and will share her expertise at PR News’ upcoming Social Media Summit.
Stories by Jim Alkon
Brands need to understand that a Facebook Live audience will be joining cold and that they are most likely going to be distracted. “Many brands have interpreted Facebook Live as being like TV and have taken a chat show approach to it,” says FleishmanHillard’s Chris Jackson. “Facebook Live and TV could not be more different.”
Influencer marketing has become a key part of many communication strategies. But there’s a lot to consider to achieve the desired result. At PR News’ upcoming Social Media Summit in San Francisco, Logitech’s Krista Todd will provide some insights from the front lines in “Influencer Marketing: Activating Macro and Micro Influencers for Maximum Effect.” Here’s a sneak peek of some key session talking points.
In the upcoming Aug. 10 Social Media Summit session in San Francisco, “State-of-the-Art SEO: Your Content’s Not King If It’s Not on Page 1 of a Google Search,” Ali Haris, senior manager, SEO, at Macy’s, will share best practices for brands. Here’s a peek into what’s coming on Aug. 10.
Pity the media relations pro. Not only are attention spans vastly reduced, many media outlets have responded to this with vastly shorter stories. Instead of giving up, PR pros must understand their efforts to gain earned media may result in a media hit lasting a mere few seconds. Here are a few tips to help pitchers shape messages so they will thrive in the new, short media landscape.
82% of people actively engage with brands on Twitter, so they want to hear from brands, says Nina Mishkin, brand and content strategy lead at Twitter. Brands, with their understanding of the flow of cultural conversations on Twitter, combine organic conversation with promoted messages in their strategy so they know when to pull the levers.
As we know, brands must stand for something beyond the products and services they offer. This means they can no longer remain silent in the face of an attack. They also need to admit when they make mistakes. Margaret Hoerster, a senior partner at Finn Partners, and Ameet Sachdev, a VP at the firm, argue timing, messaging and relevance play important roles when brands decide they should address an issue publicly.
Each month we’ll be asking communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There’s no better duo to begin this feature than Manu Muraro, founder of Your Social Team, and Danielle Brigida, national social media manager, U.S. Fish and Wildlife Service. We asked them what tools they use to bolster their Instagram feeds.
David Leonhardt of The New York Times called out himself and fellow journalists for failing to include enough women as sources in articles. How can communicators, who often are the journalist’s conduit to expert sources, turn around this situation? Dina Burns and Patrick George, directors at KP Public Affairs, offer suggestions.
We asked PRSA chief Anthony D’Angelo to provide his vision about what PR should be doing to boost its image as an ethical profession. This column is his response.