Stories by PRNEWS

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PHYSICIANS’ ONLINE UNVEILS NEW WEB ADVERTISING TECHNOLOGY.

January 9th, 1997 by

Physicians’ Online, Inc. (POL) unveiled earlier this month the release of the first Internet advertising technology with the functionality to display messages in a window separate from content pages and to target those messages by… Continued

WORLD ORGANIZATION WANTS TO COMMUNICATE THE IMPORTANCE OF MOTHER’S MILK.

January 9th, 1997 by

Worried by the increasing substitution of wholesome mother’s milk with risky infant food formula, health activists met in Bangkok, Thailand, last month to find ways to better promote the natural way of baby feeding. The… Continued

HMO MARKETERS, PR EXECS OPENING LINES OF COMMUNICATION TO PUBLIC

January 9th, 1997 by

Heeding the complaints of thousands of Americans confused about their health plans coverage, many HMO marketers and PR practitioners will be rewriting brochures and embarking on a campaign to better educate the public about their… Continued

AGENCY RECEIVES AWARDS

January 6th, 1997 by

The Philadelphia Chapter of the Public Relations Society of America 1996 awards honored RBT/Strum with two Pepperpot Awards and one Meritorious Award for excellence in planning and executing a PR campaign. RBT/Strum, Cherry Hill, N.J.,… Continued

BALTIMORE AD AGENCY MERGES WITH NEW ENGLAND PR FIRM

January 6th, 1997 by

Lassalle O’Brien Advertising of Baltimore acquired Craig Altschul & Associates Public Relations of Mancester Center, Vermont. The merger is supposed to increase both firms’ market niches in resort, tourism and entertainment marketing. (Lassalle, 802/362-5066)

PR OFFICE CHANGES

January 6th, 1997 by

Roxann Newman and Peter Roussel – an agency specializing in media relations, internal relations, crisis communication and speech writing – has a new name: Neumann Roussel PR. The business also has a new location: 5120… Continued

JOURNALISM AS USUAL?

January 6th, 1997 by

Communications experts using the Internet to get information for stories or other projects don’t always remember to attribute the information they use to the source, according to a recently released Media Leaders Forum sponsored by… Continued

INVESTOR RELATIONS PAY OFF FOR PROFESSIONALS

January 6th, 1997 by

Investor relations, one of the primary professional genres of many PR programs today, is a lucrative field, according to a recent report, according to a new study. The National Investor Relations Institute, Vienna, Va., reported… Continued

MEDIA INSIGHT: GOOD MORNING AMERICA: SPORTS

January 6th, 1997 by

Section Producers Days to Contact/Days to Avoid Methods Comments Sports Stories just don’t focus on what’s happening in professional sports arenas. Highschoolers also the make the cut. Segment Producer: Josie Kamras, Phone: 212/456-5900, Fax: 212/456-7290… Continued

GOLIN HARRIS EMBARKS ON MEATY CAMPAIGN FOR ARCH DELUXE

January 6th, 1997 by

Whoever says fast food and adults don’t mix apparently hasn’t heard of the McDonald’s "mature" hamburger campaign. You know, the one with the grown-up taste, the Arch Deluxe. In an effort to expand its audience… Continued