Physicians’ Online, Inc. (POL) unveiled earlier this month the release of the first Internet advertising technology with the functionality to display messages in a window separate from content pages and to target those messages by… Continued
Stories by PRNEWS
WORLD ORGANIZATION WANTS TO COMMUNICATE THE IMPORTANCE OF MOTHER’S MILK.
January 9th, 1997 by PRNEWSWorried by the increasing substitution of wholesome mother’s milk with risky infant food formula, health activists met in Bangkok, Thailand, last month to find ways to better promote the natural way of baby feeding. The… Continued
HMO MARKETERS, PR EXECS OPENING LINES OF COMMUNICATION TO PUBLIC
January 9th, 1997 by PRNEWSHeeding the complaints of thousands of Americans confused about their health plans coverage, many HMO marketers and PR practitioners will be rewriting brochures and embarking on a campaign to better educate the public about their… Continued
AGENCY RECEIVES AWARDS
January 6th, 1997 by PRNEWSThe Philadelphia Chapter of the Public Relations Society of America 1996 awards honored RBT/Strum with two Pepperpot Awards and one Meritorious Award for excellence in planning and executing a PR campaign. RBT/Strum, Cherry Hill, N.J.,… Continued
BALTIMORE AD AGENCY MERGES WITH NEW ENGLAND PR FIRM
January 6th, 1997 by PRNEWSLassalle O’Brien Advertising of Baltimore acquired Craig Altschul & Associates Public Relations of Mancester Center, Vermont. The merger is supposed to increase both firms’ market niches in resort, tourism and entertainment marketing. (Lassalle, 802/362-5066)
PR OFFICE CHANGES
January 6th, 1997 by PRNEWSRoxann Newman and Peter Roussel – an agency specializing in media relations, internal relations, crisis communication and speech writing – has a new name: Neumann Roussel PR. The business also has a new location: 5120… Continued
JOURNALISM AS USUAL?
January 6th, 1997 by PRNEWSCommunications experts using the Internet to get information for stories or other projects don’t always remember to attribute the information they use to the source, according to a recently released Media Leaders Forum sponsored by… Continued
INVESTOR RELATIONS PAY OFF FOR PROFESSIONALS
January 6th, 1997 by PRNEWSInvestor relations, one of the primary professional genres of many PR programs today, is a lucrative field, according to a recent report, according to a new study. The National Investor Relations Institute, Vienna, Va., reported… Continued
MEDIA INSIGHT: GOOD MORNING AMERICA: SPORTS
January 6th, 1997 by PRNEWSSection Producers Days to Contact/Days to Avoid Methods Comments Sports Stories just don’t focus on what’s happening in professional sports arenas. Highschoolers also the make the cut. Segment Producer: Josie Kamras, Phone: 212/456-5900, Fax: 212/456-7290… Continued
GOLIN HARRIS EMBARKS ON MEATY CAMPAIGN FOR ARCH DELUXE
January 6th, 1997 by PRNEWSWhoever says fast food and adults don’t mix apparently hasn’t heard of the McDonald’s "mature" hamburger campaign. You know, the one with the grown-up taste, the Arch Deluxe. In an effort to expand its audience… Continued